3.2 | Verbal Spin-Offs

3.2 | Verbal Spin-Offs

STEP 1 - LEARN • View this presentation to learn about direct and indirect verbal spin offs. • Theme development, both visual and verbal, is used by advertising and marketing professionals. • Developing a yearbook theme is a way to develop skills that are highly sought-after in the business world.

VERBAL SPIN-OFFS VERBALLY UNIFY THE BOOK • Two types: • Direct: Feature key words pulled directly from the theme statement. • Conceptual: Relies on the concept introduced by the theme rather than on the words.

SAMPLE DIRECT SPIN-OFFS • Theme: “After All is Said and Done” • Spin-offs: • You can say that again • Easier said than done • Been there, done that • Who says? • Goes without saying • Direct Spin-offs are: • Parallel or repetitive • Easy to understand • Easy to over-use

DIRECT SPIN-OFF FRONT AND BACK COVER Dalton Middle School [GA]

TABLE OF CONTENTS Dalton Middle School [GA]

DIRECT SPIN-OFF FRONT AND BACK COVER Plano East Senior High [TX]

TABLE OF CONTENTS Plano East Senior High [TX]

DIRECT SPIN-OFF FRONT AND BACK COVER Glenbrook South High School [IL]

DIVIDERS Glenbrook South High School [IL]

SAMPLE CONCEPTUAL SPIN-OFFS • Theme: “After All is Said & Done” • Spin-offs • Anything & Everything • Questions & Answers • Work & Play • Sweat & Tears • You & Me • Dollars & Sense

STEP 2 - PRACTICE CONCEPTUAL SPIN-OFF FRONT AND BACK COVER • First • Second • Third Iowa City West High School [IA]

ENDSHEETS Iowa City West High School [IA]

STEP 2 - PRACTICE CONCEPTUAL SPIN-OFF FRONT AND BACK COVER • First • Second • Third Yukon High School [OK]

COVERAGE Yukon High School [OK]

STEP 2 - PRACTICE CONCEPTUAL SPIN-OFF FRONT AND BACK COVER • First • Second • Third Granite Bay High School [CA]

TABLE OF CONTENTS Granite Bay High School [CA]

DIVIDER Granite Bay High School [CA]

DIVIDERS Granite Bay High School [CA]

STEP 2 - PRACTICE • Complete Start Right Activity 3.2 – Spinning in all Directions to work on developing a verbal spin-off.

3.2 | Verbal Spin-Offs