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SOA: Special Double Session. Enhancing Business Processes with IP Telephony, Web Services, and Unified Communications. David Yedwab Partner Market Strategy and Analytics Partners, LLC. SOA – What?. Are we like Indiana Jones looking for the “Lost Ark”?
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SOA: Special Double Session Enhancing Business Processes with IP Telephony, Web Services, and Unified Communications David Yedwab Partner Market Strategy and Analytics Partners, LLC
SOA – What? • Are we like Indiana Jones looking for the “Lost Ark”? • The Infotainment Industry always seems to be looking for the next silver bullet … NOT • CLECs and ISPs • OSI • ISDN • Structured Programming/object oriented code • Internet I • Is SOA different?
What is SOA Anyway? • As Wikipedia sees it, Service Oriented Architecture (SOA) is: • an architectural style • that guides all aspects of creating and using business processes, packaged as services • throughout their lifecycle • defining and provisioning the IT infrastructure • allows different applications to exchange data and participate in business processes • loosely coupled from the operating systems and programming languages underlying those applications
On the SOA Bandwagon • Every major equipment vendor and software supplier • Maybe with their own Rif on the tune • But all seeking their seat on the SOA Bus
Is This Time (SOA) Different? • Processors virtually infinitely fast • Storage almost limitless • Enough bandwidth maybe available • Internet ubiquitous and OPEN? • Acknowledgement of Coopetition • Service Providers • Hardware and software vendors • Toolkits – SDKs available
Is This a Pipedream?? • Through SOA: • A User or Business Process can connect via almost any device to almost any application or tool • Be authenticated for security • Watch the video (or access the process) • Have a transaction record built for billing (and maybe revenue sharing – as required) • No one provider does everything but many can have a piece of the action and do what they do best to satisfy the user’s or business process’s need
Thank You David Yedwab Partner Market Strategy and Analytics Partners, LLC David.Yedwab@mktstrategy-analytics.com (908) 879-2835 www.mktstrategy-analytics.com