1 / 1

Account Based Marketing

ABM is a strategy in which you direct your marketing resources to engage a specific set of individuals or accounts. Instead of casting a wide net based on guesswork and oblique personas, ABM helps you identify key prospects so that you can carry out highly targeted and focused marketing campaigns for them.<br>The general perception is that ABM is good for B2B companies, but even for B2C businesses, ABM can work wonders provided targeting is strategic and research-based. The availability of big data allows you to create highly specific segments and then customize your marketing accordingly. To learn more visit: https://www.dotcominfoway.com/blog/infographic-on-account-based-marketing/

alexchase
Download Presentation

Account Based Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

    More Related