Account-Based Marketing Software

1. Account-Based Marketing Create an impact on the accounts that matter.

2. Why is Account-Based Marketing important? Organizations looking for a significant return on investment (ROI) are shifting their focus from increasing top of the funnel activities to Account-Based Marketing (ABM). • ABM refers to wanting to have a few chosen logos in your customer base and finding ways to make it happen. • It is all about acquiring, retaining, and growing specific high-value accounts. • More importantly, this approach aligns with the C-Suite across organizations. The targeted approach to finding, engaging, closing, and growing the accounts that matter, fits into their specific business goals.

6. Identifying the right accounts Identify the accounts that may be looking for your products and why.

7. Prioritize your prospects Surge the success rate of your account-based marketing efforts by spending time only on the accounts that matter. Fiind’s account-based marketing solution is powered by artificial intelligence and machine learning algorithms to give you a 360° view of your customers and prospects.

8. Artificial intelligence helps you get insights at scale

9. Segment accounts, drive personalized engagement Segment and hyper-segment accounts to drive substantial conversations between your sales and prospects. • Decide on which customers to act now, which ones to nurture, and more based on propensity and intent. • Tailor your message and plan your campaigns based on the signals generated by your prospective buyers.

10. Ensure relevance with dynamic account planning Get the right pitch for each account, based on current and dynamic insights. • Fiind gives you automated pitch points for each customer account, based on their buying signals and where they are in the purchase cycle. • Stay on top of what is happening with each of your customers and prospects and be notified of the changes as it happens. • Ensure that your plan for each account is dynamic and adjust your account-based marketing operations based on the latest notifications for each account..

11. Execute upsell and cross-sell effectively Stay on top of your customer’s mind with seamless execution of upsell and cross-sell campaigns. Fiind enriches the internal data from your CRM with external signals and applies machine learning to identify the best product fit for upsell and cross-sell opportunities.

12. Case studies Solutions Global Systems Integrator Enterprise ISV Data Sciences Platform Productivity & Platform • Accelerate cloud • Enable partners • Commercial expansion • Enable product launches • Growth ambitions • Account based Mkt • Sales missing targets • Unhappy with leads +1 hr/day +55% >2X lift 1K+ leads Saved by focusing on the right Signals with the right accounts, integrated with SFDC CRM. Improvement in qualified marketing leads through targeting of buying Signals, integrated with Dynamics CRM. • In O365 conversions. Identified right upsell/cross-sell customers for O365, CRM, Azure and SQL. • Identified the right leads and message, based on 50+ Signals mapped to the value proposition. ’’ ’’ ’’ ’’ We took a different approach by listening for customer signals that signified buying intent.  Fiind’s solution built on Microsoft Azure resulted in over 2X improvement in conversions. Fiind enables to transform marketing with the ability to sense and respond to potential customers based on buying signals. We now have the equivalent of a Marketing GPS.  Identified the right leads and message, based on 50+ Signals mapped to the value proposition. Fiind amplifies our sales IQ with easy to use customer buying signals on everyday tools like CRM and Email. Greg Jung VP – Marketing, Civis Analytics Igor Rikalo COO, O9 Solutions Ganesh Ramakrishnan CEO, iLink Systems Nicolas Facon Sr. Director, Microsoft

13. Know more about us at www.fiind.com +1 (425) 214 4747 info@fiind.com THANK YOU!