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Museums and Social Change

Museums Association. (2013). Museums Change Lives: The MA’s Vision for the Impact of Museums. London. . Museums and Social Change . LMME Meeting: June 2014 Beaty Biodiversity Museum @ beatymuseum. Why social change?. To meet our institutional a ims: Example: BBM’s Vision and Mission

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Museums and Social Change

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  1. Museums Association. (2013). Museums Change Lives: The MA’s Vision for the Impact of Museums. London.

  2. Museums and Social Change LMME Meeting:June 2014 Beaty Biodiversity Museum @beatymuseum

  3. Why social change? To meet our institutional aims: Example: BBM’s Vision and Mission Vision • A world where biodiversity is better understood, valued,and protected. Mission • The Beaty Biodiversity Museum strives to inspire an understanding of biodiversity, its origins, and importance to humans through collections-based research, education, and outreach. As Vancouver's natural history museum, we work to promote a greater sense of collective responsibility for the biodiversity of British Columbia, Canada, and the world. http://www.beatymuseum.ubc.ca/vision-mission

  4. Today’s goals • Share stories of museum activities (programs, exhibitions, outreach) that effectively provoked social change • Find some emerging themes from these effective programs/exhibits that we can use to apply to our own practice.

  5. What does it mean for a museum to cause social change? Working definition: Any museum activity that: • Provokes *change in visitor behaviour* (action) • Provokes policy and/or collective change *Scale of change/Scale of # of people impacted varies.

  6. Schedule • Introductions [10 min] • Who are you and how does your museum want to change people’s lives? • Presentations & Q+A [45 min] • Jackie Chambers, Education and Outreach Manager, Beaty Biodiversity Museum: New Zealand Flax Project • Karen Stroebel,Youth Sustainability Facilitator, Metro Vancouver: Youth4Action • Break-out Group Discussions & Sharing Sessions [35 min]

  7. Presenters Jackie Chambers • Education and Outreach Manager, Beaty Biodiversity Museum: New Zealand Flax Project Karen Stroebel • Youth Sustainability Facilitator, Metro Vancouver: Youth4Action

  8. Group Discussions Discuss in small groups. Make note of any emerging themes/ideas/principles that could help guide our practice. • What is a personal experience that has provoked you to change your behaviour? Why was that experience effective in provoking change? • What museum programs/exhibitions/outreach activities have you seen (or been involved in) that aim to provoke social change? What made them successful (or not)? • What are some examples of how you have seen museums measure and show the social impact of their actions? What made them successful (or not)?

  9. Advice from the literature: improving your impact Museums Association. (2013). Museums Change Lives: The MA’s Vision for the Impact of Museums. London.

  10. Advice from the literature: creating your messaging Futerra Sustainability Communications. (2010). Branding Biodiversity: The New Nature Message. London.

  11. Advice from the literature: evaluating your impact From the Making the Case for Museums Conference, 1998: (summarized) • Use sound evaluation methodology to evaluate your impact • Use current & comprehensive data • Make data collection & evaluation a professional habit in the day-to-day operations of your museum • Work with other museums to develop and share strategies and models that work • Be “at the table” of potential business and community partners, armed with evidence of your impact. Sheppard, B. (2000). Do Museums Make a Difference? Evaluating Programs for Social Change. Curator, 43(1), 63-74.

  12. Literature & References ARTICLES: Duclos-Orsello, E. (2013). Shared Authority: The Key to Museum Education as Social Change. Journal of Museum Education, 38(2), 121–128. Futerra Sustainability Communications. (2010). Branding Biodiversity: The New Nature Message. London. Long, S. (2013). Practicing Civic Engagement: Making your Museum into a Community Living Room. Journals of Museum Education, 38(2), 141-153. Museums Association. (2013). Museums Change Lives: The MA’s Vision for the Impact of Museums. London. Sheppard, B. (2000). Do Museums Make a Difference? Evaluating Programs for Social Change. Curator, 43(1), 63-74. BOOKS: Brown, C., Wood, E., Salgado, G., Eds. (2009). Inspiring Action: Museums and Social Change. Edinburgh: Museums, Etc. Silverman, L. (2010). The Social Work of Museums. New York: Routledge.

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