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Northern European Quality James Roy Yacht Design Director BMT Nigel Gee Ltd. 16-17 April 2013

Northern European Quality James Roy Yacht Design Director BMT Nigel Gee Ltd. 16-17 April 2013. V2. Image?. Image?. Time. Cost. Quality. Quality. Cost. Time. KNOW YOUR BRAND VALUES. And stick to them. Brand. Commodity. Commodity. Higher Premium. Stronger Brand. Improve

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Northern European Quality James Roy Yacht Design Director BMT Nigel Gee Ltd. 16-17 April 2013

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  1. NorthernEuropean Quality James Roy Yacht Design Director BMT Nigel Gee Ltd. 16-17 April 2013 V2

  2. Image?

  3. Image?

  4. Time Cost Quality

  5. Quality Cost Time

  6. KNOW YOUR BRAND VALUES And stick to them.

  7. Brand Commodity Commodity

  8. Higher Premium Stronger Brand Improve Product

  9. Stick to your brand values • It’s Not All About Price Don’t be so focused on price.

  10. Cost of achieving quality Cost of rectifying defects Total cost of quality High ? COST ? Best Value? Low Quality Rubbish Perfection

  11. Hemisphere with fireworks?

  12. Stick to your brand values • It’s not all about price • PROCESS Make it enjoyable – for everyone.

  13. Process related image?

  14. Stick to your brand values • It’s Not All About Price • Make the process enjoyable • Play to Your Strengths Subcontract where you need to.

  15. Image? YOU CAN DO ANYTHING, BUT NOT EVERYTHING. - David Allen

  16. Stick to your brand values • It’s not all about price • Make the process enjoyable • Play to your strengths • ENVIRONMENT “ “ Ron Dennis, McLaren Why try to build a perfect product in an imperfect environment

  17. QUALITY

  18. Image size / working area 15.8cm v 23.2cm No border

  19. Shipyard Welcome Image

  20. Stick to your brand values • It’s not all about price • Make the process enjoyable • Play to your strengths • Environment must be right • Judgment First Impressions Count.

  21. Welcome on board – transom of a superyacht

  22. Confidence Perception Process Northern European Quality Environment Brand Value, or Value in Brand Technology Practical Quality Matters Material Selection, Panel Fit, Paint Finish, Serviceability, Robustness, Noise & Vibration etc

  23. Stick to your brand values • It’s not all about price • Make the process enjoyable • Play to your strengths • Environment must be right • First impressions count • Thank you Questions?

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