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Effective Email Marketing for Ecommerce

cold email, remail.io, email tips, email marketing, email automation, customer communication<br>

alexrog
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Effective Email Marketing for Ecommerce

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  1. Effective Email Marketing for Ecommerce: Tips & Examples

  2. SpecialTipsforSuccessfulEcommerceEmailMarketing • ExclusiveDiscounts Everymarketerunderstandstheimportanceoftheloyalaudience. Soyouneedtodoyourbesttomaintaintheserelationships. Youneedtoprovidethemwithreasontogetbacktoyourshop. The goodapproachforthispurposeistheloyaltyprogram. Developtheoneforyourbusinessandyouwillbeabletoengagethecustomerswhooncestartedbuyingyourproducts. Tokeeptheirinterestwarmyoucaninformthemaboutspecialoffersanddiscountstheycanbenefitwith.

  3. PersonalizationoftheEmails Itisnotonlyaboutusingthecustomer’snamealready. Nowyouneedtoworkontailoringyourcontentaccordingtoyouraudiencepainpointinordertowarmtheirinterestandencouragemaking a purchase. The segmentationofyourcustomerbasecanbeveryusefulhere. Youcandividethemintogroupsusingthefollowingcriteria: • gender – ifyourcustomeris a man, therearefewerchanceshewillbeinterestedinyourlatestwomencollectionandviceversa. Sortingyourclientswillhelpyoutosendthemrelevantmaterialsandoffers; • pastemailactivity – analyzehowpeoplereactedtovariousemailsandgroupthemaccordingtotheirengagement; • pastbuyingactivity – youcananalyzewhatproductswereboughtbythepersonandcreateoffersthatwillbelikelyattractivetothereceiver.

  4. SubjectLineandPreviewTextOptimization Sincethesearethefirsttwoelementsyourclientseeswhengettingyouremail, youneedtousethemattheirbesttoattracttheattention. Thinkofitaschoosingthesuitforyourjobinterview – youneedtomakethebestimpressionpossible. Emailsubjectlineisthebestopportunitytoincreaseyouropenrates. Itshouldbeinformative, catchingbutnotpushyorspammy. The previewtextcanencouragethefurtheropeningoftheemail. Optimizethosewordsaswell.

  5. HolidaysandOtherSpecialEvents Wanttogetextraclientsorre-engagetheoldones? Useholidaysandspecialeventstocreatetheme-basedbestecommerceemails. Forinstance, in e-commerceshopsgetalmostone-quarteroftheirannualsalesduringNovember-Decembertimeasitis a pre-holidaytime. Socreateseasonaloffers, promotionsandotheropportunitiesforcustomersandshowthemyoucareaboutthem.

  6. BrandingandUniqueDesignofTransactionalEmails Assoonastransactionalemailsperformhigherengagementrates, youneedtomaketheirtemplatesuniqueandmemorableaswell. Donotwasteyourresourcesbysendingdefaultmessageswithminimuminfoaboutthepurchase. Usethefollowingrecommendationstoimprovethereceiver’sexperience: • usethesamebrandinginyouremailsyourwebsitehas; • addinfoonthespecialoffersanddiscountstoencourageanotherpurchase; • providerecommendationsectionwithsimilarorcomplementarygoods.

  7. Shout-outEncouragement Socialreferencesarethemostpowerfulmarketingchannelaspeopletrustmoretothewordsofthecustomersratherthancompany’sones. Sowhenyourclientsstarttellingaboutyourbusinesstotheirfriends, youhavemorechancestogetinterestedbuyers. Sodoyourbesttowidenyourcustomernetworkandprovidethemwiththeexperiencetheywouldbehappytoshare. Andyoushouldencouragesuchactivity, forinstance, withdiscountsforbothyourloyalcustomerandthenewonehewillattract.

  8. “BackinStock” Notifications Whenyourunoutofsomeofyourproducts, donotremovethemfromyourcatalog. Youwillbeprovidedwithnewbatchsoon. Soofferthebuyers, whoarevisitingtheshop, tosubscribeandgetthenotificationwhentheproductwillcome. The customerswillbehappytoknowtheywillbeinformedandyouwillbeabletoengagetheminyouremailmarketingactivity.

  9. OpportunitiesforSubscription Asyoucanseefromtheprevioustip, youneedtouseeveryopportunityforthebuyerstoopt-inandgettheiremailtoyourlist. Thisishowyouwillbeabletobuildandmaintaintherelationshipswiththem. Herearecommonstrategies: • footers; • websitebar; • pop-upsandslide-ins. Also, addthe “subscribe” lineduringthecheckoutprocessaswhenthepersondecidedtobuysomethingatyourplace, therearemorechancesheorsheisinterestedinyourbusiness. Andrememberabouttransactionalemails.

  10. EmailMarketingAutomation Inemailmarketingecommerceitwillhelpinbuildingrelationshipsbyprovidingthemwithrelevantlettersatthepropertime. Thisstrategyincludes: • sendingabandonedcartemailstothosewhohavenotfinishedthepurchase; • notifyingaboutsalesfortheproductstheshopperisinterestedin; • re-optemailsforcheckingunengagedsubscribers. Thesetipsarenottheone, butdefinitelyusefulformakingyour e-commerceactivitymorefruitfulconsideringbuildingrelationshipswithyourcustomers.

  11. BestEcommerceEmailsforYourInspiration ThisisanexampleofshortseasonalemailbasedontheNewYear’sresolutions. Theyconnectedthistraditionwiththeirserviceandthisapproachcandefinitelyencouragethereadertoconsidertheoffer.

  12. Asthisisthegreatexampleofthe e-commercesite, weneedtofollowitsexampleaswell. Theysegmenttheircustomersanddeliverrelevantmessages. Aswecanseehere, Amazonhasofferedrelatedproductsafterlookingthroughthelistofproductsearlier. Theybasethestrategyonthepreviouscustomerbehavior.

  13. “Wemissyou” emailsarepowerfulingettingbacktheexistingcustomers. Soin e-commerce, itisimportanttore-engagepeoplewhoalreadyhavemade a purchaseearlier. Thismessagemustcontainthereasonforthemtogetback, likediscountsorotherspecialoffers.

  14. Nottolosetheclientsduetotheabandonedcarts, usetheemailstrategytoattractthebuyeragain. HerewecanseethatAsicsremindthereceiverabouttheabandonedcartandshowthereasonstofinishthestarted (bestsellers, freeshipping).

  15. The simpleemailsgetevenmorefansthanthefancyones. Sohere The ProcessFoundryjustshowsyouthemessageaboutsalestatuswith a reminderthatthereareonlytwosaleslikethisin a year. The mainthinginsuchemailsistomakeyourpointclear.

  16. FinalwordsonEcommerceEmailMarketing Asyoucansee, emailmarketingforecommerceplays a greatpartinreachingsuccessinthisfield. Welearnnewandnewmodificationsregularly, however, themainprinciplesofthisapproachstaysloyal. The listofaddressesyoucollectedattheverybeginningcanbecome a goodbaseforcustomerandbusinessgrowth. Thatiswhyitdoesnotmatterwhetheritis a bigorsmallbusiness. The mainthinghereismaintainingrelationshipswithyouraudience. Segmentyourbase, targetyourmessagesandpersonalizethecommunicationwitheveryreceivertomakeyourbusinessfruitfulforyouandyourclients. For more go to https://remail.io/blog/

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