Tips to Effective Email Marketing

1. Tips to Effective Email Marketing

2. One marketing channel you must not neglect is email marketing. It may be from days of old, but it is an effective way to reach out to potential customers. But just because you send out an email doesn’t mean anyone will read it. How can you make your email marketing campaign more effective? Here are some tips.

3. Is Your Subject Line Clear? It is far more effective to use a subject line that clearly informs the reader what the email contains and content describing what you are giving them which generates emotions immediately such as fear, urgency or curiosity. Next, give a call to action nothing short of enticing which drives them to the offers on a landing page, where your content resides. Is Your Subject Line Clear?

4. At times, this might result in less opens but more click to open rate. Think about it, however, what is more valuable? Getting people to open mail and then deleting the mail before reading it? or Actually getting conversions from clicks driving them to the right pages? The answer is conversions, as this should be the main goal of your email marketing campaign. Is Your Subject Line Clear?

5. What Is Your Goal? Think about the audience you are targeting. What will offer them the best value in terms of content? The fastest method of creating email content that is meaningful is to be empathetic to the concerns and needs of your audience. This will be valuable not just to your target audience but also to you. What Is Your Goal?

6. When people open mail on their computers and don't find their expected content, they delete or click off right away. What Is Your Goal?

7. Having a Clean List Take time to actually track segments you are targeting. It will make a big difference to keep track of your list in your e-commerce software. It is not a good idea to assume everyone is going to be interested in what you have to offer, so don’t spam them. For instance, just send the time sensitive offer to persons on the list of those who have actually bought your products in the past or looked at your products. Check to detect their interest before you take any further action. Having a Clean List

8. Your Call to Action Matters A clear call to action is Buy One Get One Free. A call to action that is even more time sensitive is Buy One Get One Free This Week Only. Readers will want to leverage curiosity and truly want to click that link. Pique reader’s curiosity by letting them know that there is more valuable stuff for their benefit coming soon. This gets every reader to click the link straight to your site, which is where you want them to go. Your Call to Action Matters

9. Open to Send Ratio Measurements Hopefully if you have a good list of segmented people that have opted in, your ratio for open and send will be high. What does success mean? This depends on the campaign and the industry. Instead of looking at the benchmarks of someone else, begin to focus on where you are at the moment. Using best practices, create the objective of moving this up a few percentages. Open to Send Ratio Measurements

10. Do a Dry Run Doing a dry run before you do a massive launch for your email campaign is highly recommended. Take two ideas that you think will be effective and send each idea out to a group of thirty to fifty. See which idea performs better by taking a look at the metrics. When you do this, it will be easy to know which call to action and subject lines are your definitive, clear winners. Do a Dry Run

11. Measure Your Every Success Your website traffic can be tracked by google analytics. Another platform that connects shopping carts and tracks reports is MailChimp, which could benefit you as a budding entrepreneur. Measure success for every marketing play you implement. This includes an email campaign. Measure Your Every Success

12. For more digital marketing tips to help grow your business,visit www.optimizex.com 480-993-0907 (480) 378-2865