1 / 13

BUS 330 Course Real Tradition,Real Success / bus330dotcom

For more course tutorials visit<br>www.bus330.com<br><br> BUS 330 Week 1 DQ 1 Role of the Marketing Function<br>BUS 330 Week 1 DQ 2 Products and Services<br>BUS 330 Week 1 Journal Learning Reflection<br>BUS 330 Week 2 DQ 1 Product Life Cycle<br>BUS 330 Week 2 DQ 2 Product Usage Categories<br>BUS 330 Week 2 Journal Learning Reflection<br>BUS 330 Week 3 DQ 1 Customer Relationship Management<br>BUS 330 Week 3 DQ 2 Demographics and Trends<br>BUS 330 Week 3 Written Assignment (Dramatic Youth Population)<br>BUS 330 Week 4 DQ 1 Functions of Marketing Management<br>

alexx02
Download Presentation

BUS 330 Course Real Tradition,Real Success / bus330dotcom

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BUS 330 Course Real Knowledge / bus330dotcom For More Tutorials www.bus330.com

  2. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Entire Course BUS 330 Entire Course+Quizzes • BUS 330 Week 1 DQ 1 Role of the Marketing Function • BUS 330 Week 1 DQ 2 Products and Services • BUS 330 Week 1 Journal Learning Reflection • BUS 330 Week 2 DQ 1 Product Life Cycle • This Tutorial includes Weekly Quizzes, you can check quizzes details individually on our website • BUS 330 Week 1 DQ 1 Role of the Marketing Function • BUS 330 Week 1 DQ 2 Products and Services

  3. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 1 DQ 1 Role of the Marketing Function BUS 330 Week 1 DQ 2 Products and Services • In 200 to 250 words, explain the role of the marketing function. What are some activities of the marketing department? Explain how the marketing function determines customer value. Respond to at least two of your classmates’ posts. • DQ 2 Products and Services. It can be harder to sell an intangible service than a tangible product. After reading Chapter 3 of the text, pick one of the cells in Table 3.4: “Service Classifications” and name a service offered

  4. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 1 Journal Learning Reflection BUS 330 Week 1 Quiz • Think for a moment about the last product you purchased. What was the product? What is the brand name of the product? How would you describe the customer for this product? • Which of the following lists contains all four of the purchase criteria categories identified as part of the Four Utilities of Customer Value?

  5. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 2 DQ 1 Product Life Cycle BUS 330 Week 2 DQ 2 Product Usage Categories (Ash) • Product Life Cycle. By having an understanding of the product life cycle, businesspeople can make savvy marketing choices. What is a popular item today that you’ve seen go through the product life cycle? • Product Usage Categories. Visit Minimus.biz (Follow the link located in required resources), a company specializing in individually-sized products. Review the different product categories along the left navigation panel

  6. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 2 Journal Learning Reflection BUS 330 Week 2 Quiz • What is the name of the business that delivers the service? Describe the role of the four p’s in the company’s marketing for that service. • Retailers fill a market niche somewhere between low cost/low service and high cost/high service. Which of the following examples occupies the highest service/highest cost market niche?

  7. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 3 DQ 1 Customer Relationship Management BUS 330 Week 3 DQ 2 Demographics and Trends • Customer Relationship Management. Choose a water park or other vacation destination. Create a hypothetical marketing campaign that uses what you’ve learned about the CRM approach. Describe how you might apply insights about • Demographics and Trends. Appraise the three trends described by American Demographics as America the Crowded, The Mighty Mature Market, and The Consumer Kaleidoscope.

  8. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 3 Quiz BUS 330 Week 3 Written Assignment (Dramatic Youth Population) • Which of the following is NOT one of the nine criteria for effective segmentation of markets? • Question 2. • Which of the following answers is the BEST example of trigger • Written Assignment. The dramatic population growth underway in China and India is currently dominated by the young. Trends toward western-style consumption are underway in both nations.

  9. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 4 DQ 1 Functions of Marketing Management BUS 330 Week 4 DQ 2 Marketing Plan • Functions of Marketing Management. Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role? In your answer, identify • Marketing Plan. Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a marketing plan? If your client

  10. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 4 Quiz BUS 330 Week 5 DQ 1 Corporate Social Responsibility • What strategic similarity exists between the Question Marks of the BCG Matrix and the Diversification strategy in Ansoff’s Matrix? • Corporate Social Responsibility. The BP and Toyota cases concern companies that acted in ways that would clearly cause harm to the public and/or the planet. To do so, individuals at many levels played a part

  11. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 5 DQ 2 Marketing Ethics and Children BUS 330 Week 5 Final Paper (Marketing Managers and Strategy) • Describe ethical considerations with regard to marketing to children. When the marketers’ pitch includes a cause component, such as a breakfast cereal that promises to provide breakfasts to undernourished school children, explain • The Final Paper should demonstrate understanding of the reading assignments as well as the implications of new knowledge. The eight- to ten-page paper should integrate readings and class discussions

  12. BUS 330 Course Real Knowledge / bus330dotcom BUS 330 Week 5 Quiz • Which of the following lists was presented in Chapter 10 as a possible organizational structure for advertising agencies? • Question 2. • Which answer conveys an obligation of employees toward their employers discussed in Chapter 10?

  13. BUS 330 Course Real Knowledge / bus330dotcom For More Tutorials www.bus330.com

More Related