130 likes | 188 Views
For more course tutorials visit <br>www.psy322.com<br>PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis<br>PSY 322 Week 1 DQ 1<br>PSY 322 Week 1 DQ 2<br>PSY 322 Week 2 Individual Assignment Marketing Communication Memo<br>PSY 322 Week 2 Team Assignment Consumer Traits and Behaviors Paper and Presentation References<br>
E N D
PSY 322 Course Real Knowledge / psy322dotcom For More Tutorials www.psy322.com
PSY 322 Course Real Knowledge / psy322dotcom PSY 322 Entire Course PSY 322 Week 1 DQ 1 Write the differences between thinking ads and feeling ads in your own words - 100 to 150 words required. No quotes from the text - paraphrase and put it in your own words. PSY 322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis
PSY 322 Course Real Knowledge / psy322dotcom PSY 322 Week 1 DQ 2 PSY 322 Week 1 Individual Assignment Consumer PSY322 Week 1 Individual Assignment Consumer Psychology and Marketing Communications Article Analysis Explain what researchers have found about the relationship between feelings towards ads and feelings towards
PSY 322 Course Real Knowledge / psy322dotcom PSY 322 Week 2 DQ 1 PSY 322 Week 2 DQ 2 Take a look at the "Product repositioning" section starting on p. 170 of your Consumer Behavior text. It details the change in wording and the slogans used to change the public's perception An interesting question is how the market researchers determined the motivations of the different people.
PSY 322 Course Real Knowledge / psy322dotcom PSY 322 Week 2 Individual Assignment Marketing PSY 322 Week 2 Individual Assignment Marketing Submit an annotated reference list, showing the works cited in the paper, which must include at least eight peer-reviewed sources from the University Library. Write a 1,000 to 1,200 word MEMO – NOT an academic research paper – detailing a marketing plan that uses psychographics to increase the customer base of one of the following companies:
PSY 322 Course Real Knowledge / psy322dotcom PSY 322 Week 2 Team Assignment Consumer PSY 322 Week 3 DQ 1 Take a look at the comparative chart on p. 14 in your Consumer Behavior text.Chose one of the 14 comparisons. Make sure it is one that no one else has used yet. What did Colonel Sanders of KFC do in the 1930s that most people hadn't thought important until the 1950s? Give the name of the strategy and details on what he did.
PSY 322 Course Real Knowledge / psy322dotcom PSY 322 Week 3 Individual Assignment Marketing PSY 322 Week 3 Individual Assignment Marketing Select a consumer group that you are interested in. Using online sources, subdivide that group by two demographic and two psychographic variables. (Urban vs. rural teenagers; senior achievers vs senior survivors) Select one of the following consumer groups: teenagers, Baby Boomers, females, or minorities. Prepare a 700- to 1,050-word paper in which you analyze different facets of your group.
PSY 322 Course Real Knowledge / psy322dotcom PSY 322 Week 3 Team Assignment Consumer PSY 322 Week 3 Team Assignment Consumer Prepare a 1,050- to 1,400-word formal outline covering the initial preparation for the Consumer Traits and Behavior Paper. Include a thesis, major topics, and subpoints. Prepare a conceptual map of where your LT sees the Consumer Traits and Behavior Paper going. This can be a formal outline, scatter maps or ven diagrams. Be creative!
PSY 322 Course Real Knowledge / psy322dotcom PSY 322 Week 4 DQ 1 PSY 322 Week 4 DQ 2 Select two households featured in two television series. Classify each household into a social class. What is each household’s lifestyle and consumption behavior? Find two deodorant ads targeted to different audiences. Analyze the aspects of each. Explain how groups may interpret them. Is there a difference? If so, why?
PSY 322 Course Real Knowledge / psy322dotcom PSY 322 Week 4 Individual AssignmentEnvironmenta PSY 322 Week 4 Individual Assignment Select a product or service with which you are familiar. Read carefully the section on Geodemographic Clustering in Chapter 10 of Consumer Behavior. Prepare a 1,050- to 1,400-word paper in which you analyze factors that affect consumer purchasing decisions related to your product or service.
PSY 322 Course Real Knowledge / psy322dotcom PSY 322 Week 5 Individual Assignment Case Study PSY 322 Week 5 Individual Assignment Case Study PSY322 Week 5 Individual Assignment Case Study Analysis Read and analyzeCross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior. Prepare a 1,750- to 2,100-word case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.
PSY 322 Course Real Knowledge / psy322dotcom PSY 322 Week 5 Team Assignment Consumer PSY 322 Week 5 Team Assignment Consumer PSY322 Week 5 Assignment Consumer Traits and Behaviors Paper and Presentation Prepare a 1,200- to 1,600 word academic research paper in which you examine specific consumer traits and behaviors. Address the following: Prepare a 2,100- to 2,450-word paper in which you examine consumer traits and behaviors. Address the following:
PSY 322 Course Real Knowledge / psy322dotcom For More Tutorials www.psy322.com