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or Setting up a new Flight Destination

Policy of airline companies aiming at increasing tourist flows to city destinations Patrick Pötzsch Director Lufthansa Global Leisure Sales. or Setting up a new Flight Destination. Key factors for Airline Success in Leisure Business Airline Approach for a new destination

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or Setting up a new Flight Destination

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  1. Policy of airline companies aiming at increasing tourist flows to city destinationsPatrick PötzschDirector Lufthansa Global Leisure Sales orSetting up a newFlight Destination

  2. Key factors for Airline Success in Leisure Business Airline Approach for a new destination Technical Approach (Route Planning Process) Business Approach (Evaluation thecommercial potential) City Destinations „ Best in Class“ Major Topics • Daten: Flughafen Düsseldorf 2012

  3. Lufthansa Transformation in Leisure Business since 2009 SeveralnewLeisure Products & Measurementsleadto a regainofmarketshare: • 28 newRoutes and LeisureDestinations • Over 1800 Charter Flights per year • Implementation of a summervacation ex BER,HAM,DUS,FRA & MUC

  4. Introductionof additional Leisure-orientedproducts: Lufthansa Transformation in Leisure Business since 2009 • Implementation of a new Leisure Products - Blocked seat capacity- Global Cruise Product • Rollout of a new distribution IT- LH provides Leisure Content for the dynamic packaging machines of travel agencies- fast & accurate with a 400 million travel solutions updated every 4 hours!!

  5. Set-up for new city destinations Route Planning: • Internal Requirements: • Aircraft Rotation • Crew Regulations • Airport Limitations • Safety & Security

  6. RouteplanningStep II: Evaluatingthebusiness potential New Destination Sales Demand Schedule Infrastructure • Tour Operator:- RiskShareing- Distribution IT- Marketpower • Hotelsituation • Transportation • EntryRequirements • Airline Competion: • - Carrier- Capacity- Departure Airports- Operating Days • Market Size &Potential • Travelperiod(2-4D/7D/10D) • Seasonality

  7. European Travellers’ Choice 2012 Decision Criteria for Porto: Authenticity, historical centre – UNESCO has designated it World Cultural Heritage, museums, parks, gardens, bars, fashion boutiques, port wine and good food TOP 10 Destinations PORTO VIENNA DUBROVNIK PRAGUE BRUSSELS BERLIN BUDAPEST LISBON FLORENCE EDINBURGH

  8. ThankyouforyourAttention !

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