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Setting up the New Stuff

Learn how to plan and implement Library 2.0 services efficiently. Explore the why, what, who, how, and when along with tips on content creation, container choices, and engaging customers. Discover specific strategies on using blogs, Flickr, MySpace, and YouTube effectively.

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Setting up the New Stuff

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  1. Setting up the New Stuff Planning & Implementing Library 2.0 David Lee KingTopeka & Shawnee County Public Library Davidleeking.com

  2. Three Parts • Why, What, Who, How, and When • Content, Container, and Customer • Some Specifics

  3. Part 1:Why, What, Who, How, and When

  4. Why?

  5. Why set up new services? • meet changing customer needs • stay culturally relevant • Keep digital space up-to-date

  6. What services to set up? • Lots to choose from! • think through goals • what should the end result look like?

  7. Who does the work? Staff? Patrons?

  8. How to make it happen • Admin and Management • staff time • do we have • the equipment • willing participants • can we make willing participants? • Skilled staff?

  9. When to roll it out • like, yesterday! • seriously - some things don't take a lot of time • blogs, flickr, youtube, IM • 5 minutes, tops • depends on you

  10. Part 2:Content, Container, Customer

  11. Content • Conversational tone • Create often • Reuse Content…

  12. inviting participation Just Ask.

  13. Container Just the Basics or Fancy-Schmancy?

  14. Customers Contacts Comments Creators

  15. contacts

  16. comments • answer them • quickly • default to “comments on” • edit if needed

  17. creators? • decide about customer content • Actual content? • Comments only? • who's in charge of content babysitting? • Doesn’t have to be the “webmaster” • Definitely not Admin!

  18. Part 3:Some Specifics…

  19. Blogs, flickr, MySpace, YouTube

  20. blogs

  21. decisions Mylibrary.blogspot.com or Mylibrary.org/blog

  22. decisions • reason for the blog • what's new at the library? • new books? • library news? • who's in charge? who writes? Who answers comments?

  23. tricks • link to your stuff • catalog • events • flickr for images • saves storage space on server • pic is in two places - re-using content • two places for comments • Customer and staff training

  24. staff needs • a little training on posting • writing for the web training • Basic HTML – for flickr, etc

  25. decisions • Downloadable video? • Channel Design • reason for the videos • current what's up at the lib? • what's new/library update videos • videos of events • training • new books? • library news?

  26. decisions • YouTube-specific account stuff • who's in charge? who creates videos? who watches comments? • Staff or customer content? • Everything in Blogs above…

  27. tricks • channels: link to other relevant channels! • provide link back to library page • Embed video on your website!

  28. staff needs • training! • equipment

  29. MySpace

  30. decisions: • MySpace name, age, sex • Design/skin • Reason for the page!!! • Make use of multimedia?

  31. tricks • Musical artist account… • Reuse content • Customized additions • Link to your content!

  32. staff needs • who's in charge of it? who will write for it? who will check it and comments? • Time

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