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Coke&Wanglaoji. Sheldons 13 th April 2012. Coke. A famous foreign brand of carbonated beverage. W anglaoji. A brand of Chinese traditional herbal tea. aims. To research the degree of influence among different factors.
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Coke&Wanglaoji Sheldons 13th April 2012
Coke A famous foreign brand of carbonated beverage
Wanglaoji A brand of Chinese traditional herbal tea
aims • To research the degree of influence among different factors. • To identify the weakness of Wanglaoji as well as areas for themto improve in the future. • To find the preference of Chinese consumers between the two brand • To determine whether culture background can influence consumers’ behaviors.
When and where 2 normal EAP class rooms in building 1 of XJTLU March 1/2012
Research tools Questionnaire PowerPoint software Excel software
Process Carrie: background and methodology Sherry: limitation Elliott: main findings Ashley: conclusion
Background • Coke • Wanglaoji
Methodology • Sample→47 respondents • Material • Procedure
Limitation • Respondents • Number • Identity • Gender • Questionnaire • Focus
Limitation • Focus Health? Taste? Clarification?
Main findings Hypothesis Coke gain more supports than Wanglaoji Main factors: taste function
Main findings Results
Main findings interesting responses
Main findings interesting responses
MarketingDepartment Tradition &New Lifestyle Health • Function
Further Research Focus on the respondents of all occupation and various ages Compare with other brands of Chinese traditional herbal tea
Thank You Ashley Cindy Sherry Carrie Elliott 13thApril 2012