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OACB MR/DD Conference 2007

OACB MR/DD Conference 2007. Bill Balderaz Webbed Marketing www.webbedmarketing.com. Mentos and Diet Coke. Thunder!. Sony. Sony Style. Agenda. What is Online Buzz? Why Should I Care? Reputation Management Your Word Of Mouth Q&A. Web Results. What is Online Buzz?.

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OACB MR/DD Conference 2007

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  1. OACBMR/DD Conference2007 Bill Balderaz Webbed Marketing www.webbedmarketing.com

  2. Mentos and Diet Coke • Thunder!

  3. Sony • Sony Style

  4. Agenda What is Online Buzz? Why Should I Care? Reputation Management Your Word Of Mouth Q&A

  5. Web Results

  6. What is Online Buzz? When consumers and influencers create or distribute content about a brand or organization for consumption by other consumers via online media

  7. Why Should I Care?

  8. Why Should I Care? Consumers Make Decisions Based on Buzz • “An intelligent man learns from his experience a wise man learns from the experience of others” • As many as 2/3 of all purchase are influenced by WOM • 15% of all conversations involve a product or service • 40% of every WOM interaction includes communication about another media

  9. All Marketing Is Search Marketing • About 60% of online shoppers start with search; 40% of shoppers start by typing a URL or company name into a search engine • 26% of all returned results are consumer generated content • Google is showing a preference to CGM

  10. Customers Define Your Image • In 1917 George Smith wrote: “The best is that which the public determines is best.”

  11. We Can’t Keep Up • Youtube.com is the new TV network, podcasts are the new radio, and blogs are the new newspapers • The blogosphere doubles every six months • Technorati it tracking 70+ million blogs

  12. Netsmart Technologies

  13. Netsmart Technology

  14. Crossover Factor • Bloggers blog about the news • The news reports on blogs

  15. Crossover Factor

  16. Reputation Management

  17. Online Buzz is about getting the online media and consumers communicating with an organization’s audience.

  18. What are people talking about… MR/DD County Boards

  19. Sites Linking

  20. Blog Search 300 blog posts

  21. Wikipedia

  22. Wikipedia

  23. Google Trends

  24. Digg

  25. Google News

  26. Blogs

  27. MySpace

  28. Newswires

  29. YouTube

  30. Mentos and Diet Coke • All Grown Up

  31. Q&A

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