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Explore the concept of observational learning and its impact on human behavior, focusing on the influential studies of Albert Bandura and the Bobo Doll experiments. Discover how individuals learn by observing others and the requirements for effective modeling. Additionally, delve into the role of observational learning in everyday life, including the impact of media on the acquisition of violent behavior.
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Thinking About Psychology: The Science of Mind and Behavior Charles T. Blair-Broeker Randal M. Ernst
Observational Learning Module 17
Albert Bandura and Observational Learning Module 17: Observational Learning
Observational Learning • Learning by observing and watching others (the model)
Model • In observational learning, the person whose behavior the subject watches and imitates
Modeling • The process of observing and imitating a specific behavior
Albert Bandura (1925- ) • American psychologist who has done major studies in observational learning • Studies the consequences a model has on subjects • Bobo Doll experiments
Bobo Doll Experiments • Children watched an adult model show aggressive behavior toward a bobo doll • Three experimental conditions: • The model was praised. • The model was punished. • The model received no consequences for the aggressive behavior. • bobo doll experiment
Vicarious Learning • Learning by seeing the consequence of another’s behavior
Modeling Requirements • Bandura suggests four requirements for effective modeling to occur: • Attention • Retention • Ability to reproduce the behavior • Motivation
Bandura’s Bobo Dolls • Insert “Bandura’s Bobo Doll Experiment” Video #11 from Worth’s Digital Media Archive for Psychology. • Instructions for importing the video file can be found in the ‘Readme’ file on the CD-ROM.
Observational Learning in Everyday Life Module 17: Observational Learning
Antisocial/Prosocial Behavior • Antisocial behavior - negative, destructive unhelpful behavior • Prosocial behavior – positive, constructive, helpful behavior • Both types of behavior can be modeled effectively.
Observational Learning of Violence From the Media Module 17: Observational Learning