Building Effective Concept Models for Pride Campaigns

1. Unit 3: Concept Modeling & Threat Ranking

2. Session 1Concept Modeling

3. Session 1Concept Modeling

4. Session Objectives By the end of this session, campaign managers should be able to: • Identify the components of a concept model • Write a good “Scope” for their Pride campaign and put it into Miradi • Predict good representative biodiversity targets using the given criteria and put these targets into Miradi • Create a draft concept model in Miradi • Post Miradi file to RarePlanet Module 2, Unit 3, Session 1

5. The Building Blocks • Project Scope • Biodiversity targets • Director Factors • Events, situations, or behaviors that affect the Project Scope and Biodiversity Targets • Indirect/Contributor Factors • Who does it • Why do they do it • Relationships • How factors, Project Scope, and Targets relate Module 2, Unit 3, Session 1

6. Creating a Concept Model • Scope can be defined as “the broad focus of the project.” If a project scope is too broad, it may be too general to be useful in defining threats. • Define the Project Scope: GeographicProjects focused on the biodiversity of a specific place may have a geographic scope: • National park • Tribal fishing grounds • MPA • Note : In some cases, you may need to define your biodiversity targets (see below) before coming to a final decision about the geographic boundaries of your project. If you are working in a watershed, for example, you may be interested in conserving a forested area that stretches from your watershed into a neighboring basin. In this case, the definition of your targets would cause you to extend the geographic boundaries of your project scope. • Define the Project Scope: ThematicA focus on a population of wide-ranging animals, such as migratory birds, mammals or sea turtles. • Ecological systems, such as forests, • Issues such as illegal trade of rare and endangered species or poverty. • Source: Miradi Project Scope Module 2, Unit 3, Session 1

7. Creating a Concept Model Key Habitats – Habitats are the ecological systems that characterize the terrestrial, aquatic, and marine biodiversity of the project site. Focal Species – These include endemic species, area-sensitive (umbrella) species, commercially exploited species, flagship species (if of significant importance), keystone species, or imperiled species. Ecological Processes – There are ecological processes in every eco-region, which create and maintain biodiversity, and many are threatened. Biodiversity Targets Module 2, Unit 3, Session 1

8. Creating a Concept Model Direct Factors (threats) Factors Factors are events, situations, or behaviors that affect the target’s condition. Direct Threats - Those that have an immediate effect on the target, such as invasive rodents that eat Quail Dove eggs and young), and Contribution contributing factors” (often referred to formally as “indirect” factors or barriers that affect one or more of the “direct” factors) such as recreational visitors and fishermen that travel to Serena and carry rodents in their boats). Module 2, Unit 3, Session 1

9. Creating a Concept Model • Contribution contributing factors” (often referred to formally as “indirect” factors or barriers that affect one or more of the “direct” factors) • Hints: • Clearly label who does the contributing factor • Clearly label what they are doing • Avoid jargon • Avoid judgment e.g. due to fisher’s ignorance and laziness Contributing Factors Module 2, Unit 3, Session 1

10. The Concept Model Module 2, Unit 3, Session 1

11. Building Great Concept Models • A Great Threat Ranking has: • Clear, concise biodiversity targets that represent critical ecosystems and keystone species at the site; • Clear, concise direct threats that have been validated by expert opinion; • Loaded into Miradi with a clear understanding of the criteria; • Common Pitfalls includes: • Unclear biodiversity targets (or those listed are not key); e.g. forest rather than orangutan habitat • Inclusion of indirect threats in list of direct threats, e.g. Farmer have low technical skills rather than slash and burn agriculture • Direct threats are unclear and not specific; e.g. Poor agricultural practices rather than slash and burn agriculture • Contribution factors do not state the who or why; e.g. Community members rather than farmers that log seasonally Module 2, Unit 3, Session 1

12. Concept Model for Lola

13. Demonstration of Miradi • Create scope • Create biological targets • Create direct threats • Create contributing factors • Edit relations

14. Have We Build a Great Concept Model • A Great Threat Ranking has: • Clear, concise biodiversity targets that represent critical ecosystems and keystone species at the site; • Clear, concise direct threats that have been validated by expert opinion; • Loaded into Miradi with a clear understanding of the criteria; • Common Pitfalls includes: • Unclear biodiversity targets (or those listed are not key); e.g. forest rather than orangutan habitat • Inclusion of indirect threats in list of direct threats, e.g. Farmer have low technical skills rather than slash and burn agriculture • Direct threats are unclear and not specific; e.g. Poor agricultural practices rather than slash and burn agriculture • Contribution factors do not state the who or why; e.g. Community members rather than farmers that log seasonally Module 2, Unit 3, Session 1

15. Session Objectives Did we meet these objectives? • Identify the components of a concept model • Write a good “Scope” for their Pride campaign and put it into Miradi • Predict good representative biodiversity targets using the given criteria and put these targets into Miradi • Create a draft concept model in Miradi • Post Miradi file to RarePlanet Module 2, Unit 3, Session 1

16. Session 2Threat Ranking

17. Session 2Threat Ranking

18. Session Objectives By the end of this session, campaign managers should be able to: • Identify the components of Threat Ranking • Evaluate and prioritize threats by Scope, Severity & Irreversibility • Rank threats in Miradi • Create a draft Threat Ranking Assessment for Expert Validation for Campaign Site • Validate site Threat Ranking by Expert Module 2, Unit 3, Session 2

19. Where are We Now? Module 2, Unit 3, Session 2

20. Which is the Greater Threat? Hunting or Habitat Destruction? Module 2, Unit 3, Session 2

21. How to Rank Threats Consider these Factors: • Scope: Proportion of the overall area likely to be affected within given time frame by a given threat • Severity: The level of damage expected within the time frame • Irreversibility: The importance of taking immediate action to counter the threat Module 2, Unit 3, Session 2

22. Threat Ranking in Miradi Module 2, Unit 3, Session 2

23. Threat Ranking Module 2, Unit 3, Session 2

24. Whose an Expert? Module 2, Unit 3, Session 2

25. Session Objectives Did we meet these objectives? • Identify the components of Threat Ranking • Evaluate and prioritize threats by Scope, Severity & Irreversibility • Rank threats in Miradi • Create a draft Threat Ranking Assessment for Expert Validation for Campaign Site • Validate site Threat Ranking by Expert Module 2, Unit 3, Session 2