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Social Media

Social Media. Successful tools and paradigms for the gathering, coordination and presentation of intelligence Gavin Martin Principal Consultant CAI Europe Gavin_Martin@Compaid.com. Gavin Martin. Market Intelligence Credit & Risk CRM CDR management and metamining Defence

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Social Media

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  1. Social Media Successful tools and paradigms for the gathering, coordination and presentation of intelligence Gavin Martin Principal Consultant CAI Europe Gavin_Martin@Compaid.com

  2. Gavin Martin • Market Intelligence • Credit & Risk • CRM • CDR management and metamining • Defence • Audit and Fraud Detection • Corps HQ C4I • MBCS, A.InstISP

  3. Surely Social Media isn’t Relevant? • It’s a grass roots movement • It’s not coordinated • It’s not structured • It’s not relevant

  4. Social Media IS relevant! • Multi-million dollar global business • Profit driven • Sale of targeted advertising • Probably the biggest HUMINT, SIGINT and OPINT operation worldwide

  5. Rich data sets used to profile consumers • Facebook Graph Search • Twitter Firehose • Google Maps • Mobile device usage and configuration • Look more closely at the advertisements you’re shown!

  6. The COTS vs MILSPEC dilemma • Speed to deployment • Ease of maintenance • Quicker adoption of new technology • STRAT / TAC appropriate • Cost of acquisition • Cost of ownership • Risk of deployment to partners / allies

  7. Easier to deploy input models • Posting • Tagging • Mentions • Pinning • Places • Pictures • Input models for complex data that everyone knows how to use • Users are already trained

  8. Low cost, high capacity platforms • RAIN • Distributed storage • Distributed processing • Incremental scaling

  9. Store, enrich and transform • Low cost of entry • Performant storage and processing • Indexing • Image recognition • Metadata • Ranking

  10. Control and Presentation • Access frameworks with granular RBAC and AAAA • search and association toolsets giving • structured (relational) • contextual (text search) • associative (graph, mapreduce) methods • Deliver the right information to the right people

  11. Powerful Platforms • Cookie sheet data centres • Compact remote/standalone solutions • Portable user access • Wide variety of interfaces and formats • Wearable user access within 2 years • Low cost of acquisition and refresh

  12. Secure platforms • Well documented architectures • Open and easy to inspect • Security paradigm well understood • Deploy appropriate CRYPTO • Configurable cost vs risk

  13. Operational Collaboration • Enhance situational awareness • Coordinate operations and investigations • Familiar interfaces facilitate day to day tasks • Faster delivery time for new products • Cross-organisation collaboration • Federated Data and Access models

  14. It’s happening now! • RSIGNALS Google Earth in Afghanistan • DHS embracing social media • USIC A-Space • Lehigh Valley online crime system

  15. Thank you

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