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Caribbean Market Research

Caribbean Market Research. Let our Caribbean experience help your business. Company History. Caribbean Market Research, Ltd. has been in business since 1970.

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Caribbean Market Research

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  1. Caribbean Market Research Let our Caribbean experience help your business.

  2. Company History Caribbean Market Research, Ltd. has been in business since 1970. Over the past 41 years, the company has been providing market research services in a number of Caribbean regions, to a wide cross-section of local and international businesses.

  3. Caribbean Territories C.M.R. currently offers market research services in the 20 highlighted Caribbean Regions GUYANA

  4. Caribbean Territories Serviced Antigua & Barbuda Aruba Bahamas Barbados Bonaire Cayman Islands Curacao Dominica Dominican Republic Grenada Guadeloupe Guyana Jamaica Martinique Saint Kitts & Nevis Saint Lucia Saint Martin/ Sint Maarten Saint Vincent & the Grenadines Suriname Trinidad and Tobago

  5. International Associates • ACNeilson – New York • DATOS – Venezuela • Prodatos – Costa Rica and Central America • Assoc. for Caribbean Transformation A.C.T • Lazslo & Associates – Washington • Lurijos Management Consultants – Antigua • Luntz Research Company – Virginia • The Futures Group, Inc. – Washington, DC • Gaither International – Puerto Rico • Hope Enterprises – Jamaica • JHM Communications – New York • Systematic Market Research Services – Barbados • Applied Marketing Consultants (AMC) – Barbados • J.A. Young & Associated – Jamaica • CID Gallup – Costa Rica • Lazarus & Associates – U.S.A • Mc Donalds Market Research (MMR) – Guyana • Jude Bernard & Associates – Grenada • Market Beat Consultants – Ontario, Canada • IDOS – Suriname • IMD Consultancy – Cuacao & Aruba • Tertuillan & Associates – Bahamas • Clarice Herzog Associates - Brazil • Ipsos Dominicana • Horwath Conculting – Domanican Republic • Louis Harris & Associates – Martique and Guadeloupe • Roig Investigacion Accion S.A

  6. Software Utilized At Caribbean Market Research Ltd. we utilize a number of data entry and statistical packages. These include:1. SURVEY2. SPSS3. SNAP4. SORITEC5. We can also create data files if needed in any format specified, for easy transfer to your company's software package. All that we require is the data formatting specifications.

  7. Qualitative Research Types of Qualitative Research: 1. Extended Sessions - Brand Essence 2. Evaluation of Advertising Materials - Story Board, Animatics, & Finished Advertisements 3. Consumer Product Tests - e.g. Taste Tests 4. Package Testing 5. Consumer Habits 6. Internal Employee Research 7. Naive Listening 8. Depth Interviewing 9. Image studies

  8. Qualitative Research CMR utilizes a series of projective, role playing and other techniques to assist in the positioning of products and services.

  9. Qualitative Research Sectors • Consumer Products • Environmental Issues • Tourism • Travel • Political • Sensitive Issues - AIDS/Family Planning/Adult Diapers • Government - Public Opinion/Ministry of Health • Telecommunications • Financial Services • Insurance Services • Gaming • Petroleum and Energy • Alcoholic Beverages

  10. Quantitative Research Customized Surveys: • Habits and Attitudes Studies • Market Segmentation Analysis • Product Testing • Advertising Recall and Evaluation of Creative Materials • Concept Tests • Corporate Image Studies • Customer Satisfaction Surveys • Trade Research

  11. Quantitative Research Brenda Bayley is a member of ESOMAR and C.M.R. follows the ESOMAR Standards and Code of Ethics (which has been jointly drafted by ESOMAR and the International Chamber of Commerce), and endorsed by the major professional bodies around the world.

  12. Econometric Studies The estimation and forecasting of demand through the use of standard econometric techniques. e.g. 1. Single equation model to estimate demand for Rum The model estimated price and income elasticities as well as cross elasticities relative to beer.2. Estimating the demand for housing units in Trinidad & Tobago This was an input into the estimates of demand for windows & doors.3. Price and income elasticity estimates for The Telecommunication Service of Trinidad and Tobago (TSTT) re Residential, Single Line Business and Corporate Business Lines.4. The industry profile for RBTT Services. Energy Industry Distributive Trades Insurance

  13. Mystery Shopper Commercial Banks Pharmaceutical Companies

  14. C.M.R. Clients

  15. C.M.R. Clients

  16. C.M.R. Clients

  17. C.M.R. Clients

  18. C.M.R. Clients

  19. C.M.R. Clients

  20. C.M.R. Clients

  21. Contact Information • Main Office21A Marli St, Port of SpainTrinidad and Tobago.Telephone : 1-868-622-6545 or 1-868-628-7159 Fax : 1-868-622-4924 • Data Processing Office 1333 McDermott Drive, Suite 200, Allen, Texas 75013 United States of America. Telephone : 1-469-519-7888 Fax : 1-469-519-7889 • Email: research@caribbeanmarketresearch.com • Website: caribbeanmarketresearch.com

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