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CARIBBEAN MARKET OPPORTUNITY FALL 2011

CARIBBEAN MARKET OPPORTUNITY FALL 2011. WHAT COMCAST SUBSCRIBERS ARE SAYING…..*. “I live in Boston, which does not have Tempo. I only get to see Tempo when I go to Nevis in the summer time. You should have it on Comcast or some US cable channel so we can watch Tempo anytime.” Comment #75

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CARIBBEAN MARKET OPPORTUNITY FALL 2011

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  1. CARIBBEAN MARKET OPPORTUNITYFALL 2011

  2. WHAT COMCAST SUBSCRIBERS ARE SAYING…..* • “I live in Boston, which does not have Tempo. I only get to see Tempo when I go to Nevis in the summer time. You should have it on Comcast or some US cable channel so we can watch Tempo anytime.” Comment #75 • “I have called Comcast numerous times but no luck on getting Tempo so far.” Comment #159 • “I don’t have Tempo… would like my cable company Comcast to bring Tempo to their line-up.” Comment #17 • “Please allow Comcast to bring this into my home. Thanx.”Comment #201. • “My cable company Comcast needs to carry Tempo!!!!” Comment #215 • “Please come to Comcast!!!!!” Comment #239 • “I just wish my local cable provider (Comcast – San Francisco, California) would make Tempo available so that I could watch year-round.” Comment #241 * Source: Zoomerang Online Study

  3. HOUSEHOLD BRAND, BROAD REACH & FRESH PROGRAMING Jamaica Montserrat St. Croix St. John St. Kitts and Nevis St. Lucia St. Martin St. Thomas St. Vincent Trinidad & Tobago Turks & Caicos Islands Anguilla Antigua & Barbuda Bahamas Barbados Bermuda British Virgin Islands Cayman Islands Curacao Dominica Haiti (Winter 2012) ABOUT TEMPO 24 MARKETS ACROSS THE CARIBBEAN REGION (See Distribution Chart) TEMPO Networks is the first and only pan- Caribbean media and entertainment company producing and offering culturally relevant content on all media platforms (on air, online, on mobile and on the ground). With its flagship cable television network, TEMPO captures and delivers the extraordinary Caribbean vibe by successfully producing and delivering Caribbean programming dedicated to music,culture, food, and social awareness (visit www.gottempo.com). (>3.5 million viewers ) A DIVERSITY OF PROGRAMMING (See 2011 Programming Guide)

  4. TRENDSETTING, YOUTHFUL, UPWARDLY MOBILE DEMOGRAPHIC – OUR AUDIENCE IS HOT!

  5. FAMOUS FOR PRO-SOCIAL COMMITMENT

  6. TALENT LOVES DE TEMPO! TEMPO Turns 1 Rock De TEMPO TEMPO Turns 3 TEMPO Turns 4

  7. MARKETING PARTNERS FEEL DE VIBE….! TEMPO’s marketing partners include a wide range of leading local, regional and multinational corporations

  8. US MARKET READY FOR TEMPO! Horowitz Study conducted at West Indian Carnival in NY to “Assess the market and audience potential for TEMPO”. 83% said they “would like a TV channel covering Caribbean music, news, & culture” 71% said “Tempo would add value to a multichannel service” HOROWITZ STUDY CONCLUSION “Demand for Caribbean programming and interest in TEMPO is high” Source: Horowitz Associates Study

  9. COAST TO COAST, TEMPO FANS SAY GimmeMeh TEMPO! FACEBOOK “WIN A TEMPO TRIP” ENTRIES Emily (AZ.) said: “Who wants TEMPO in the US?” “I live very far from the Caribbean - in the state of Arizona, in the United States. TEMPO makes me feel like the Caribbean is closer, and with me all the time.” Brittany (PA.) said: “TEMPO keeps me on top of the latest Caribbean and reggae music that I could not live without. You guys also keep me up to date with what is going on in the Caribbean nations.” Michika (FL.) said: “I attended the first TEMPO live in St. Croix and then I relocated to Florida. My experience was amazing and even though I cannot attend anymore I encourage my family and friends to attend. TEMPO’ plays a role in advancing Caribbean unity as it showcases the talents, culture and diversity of the different islands. It helps me learn about other cultures and makes me want visit and be apart of the unity being shared.” Emily (NY) said: “I cannot wait to get “Tempo” Networks on TV so I can watch some good Caribbean programming…I live in New York and am Italian but my heart is with the Caribbean and its people.”

  10. SIZEABLE AND ATTRACTIVE MARKET…..! YOUNG AND HIGHLY EDUCATED STRONG INCOME LEVELS Married Couple Median Income – Metropolitan Philadelphia Metro Area Total $94,215 West Indians $80,173 All Blacks $71,188 All Hispanics $60,196 Home values: 35% higher than for All Blacks Labor Force: 75% v. 66% for Total Pop. 71% under the age of 45 37% Post-Secondary Education 10% hold a Graduate Degree *Median Income Within the City of Philadelphia: #1 West Indians ($36,011) #2 Citywide Total ($35,952) #3 All Blacks ($29,400) #4 Hispanics ($24,550) Metropolitan Philadelphia Growth: +28%, outpacing Hispanics (23.5%) Statewide Growth: PA: +43% & NJ: +21% The native-born Phil. Black Pop. is in decline (-7%). With West Indians included, Growth in PA is +11% and in NJ +5% FAST GROWING POPULATION (2000-2010) Source: U.S. Census 2010 See also, TEMPO Research Memorandum

  11. WE’VE GOT THE MARKET AND THE PLAN* TEMPO Turns 6 Concert at Six Flags- Great Adventure Jackson, New Jersey 1 2 Win A TEMPO Trip from the Star Ledger 3 1st Annual Caribbean Festival in Newark, New Jersey See Marketing Plan “Comcast Got TEMPO”

  12. CELEBRATE AT TEMPO TURNS 6….JULY 9TH! 15,000-20,000 attendees Featuring The region’s hottest Artists A family day of fun! See Marketing Plan “Comcast Got TEMPO”

  13. Win A TEMPO Trip to the Caribbean • TEMPO is giving away trips to the Caribbean with the New Jersey Star Ledger • First trip will be a luxury yacht vacation in the British Virgin Islands • More trips to different Caribbean islands will be given away over the next year See Marketing Plan “Comcast Got TEMPO”

  14. CITY OF NEWARK, HOME OF TEMPO’S HEADQUARTERS, IS EXCITED! • The City of Newark recognizes the strength of the community and fully supports the Network. • The City will be partnering with TEMPO on the third season of its wildly popular “My TEMPO Trip” reality series, which will feature Newark. During the “Win A TEMPO Trip” weekend to Newark, 2 lucky winners will experience luxurious accommodations, fine dining and VIP access to Newark’s best attractions. • The City of Newark and TEMPO are also partnering to create the first annual Caribbean Festival in Newark, slated for 2012. (Please see letter from City of Newark)

  15. WE’RE READY TO GO: OUR SIGNAL IS AVAILABLE NOW! SIGNAL SPECS SIGNAL SPECS CABLESTAR Galaxy 17-C21 D/L -4115 L-BAND-1035 HORZ VCT #690 SR 19.51 FEC ¾ COMBINED TEMPO: CHANNEL 107 – MPEG 8 – TIER 8 AUTHORIZATION #’S 678-421-6617 & 678-421-6618 TOC HOTLINE #678-421-6604 ENCOMPASS DIGITAL MEDIA COMCAST ENCOMPASS DIGITAL MEDIA (CRAWFORD)

  16. There’s no other Network better equipped to reach this community! • We know it, we understand, we are of it….! • Regional/Global Appeal: Encompasses every country and transcends the Caribbean geographical boundaries. • Tested Programming: Invested significant capital and time developing an extensive inventory of original quality programming. • Multi-platform: Available everywhere to its’ audience; on-air, online, on-mobile and on the ground with spectacular events. • Distribution & Marketing Partners: Broad distribution, strong marketing partners, local, regional & multinational.

  17. “I would really love it if I could see Tempo on Comcast in the States. I always have to view the show online, or when I travel to the Caribbean. We really need Tempo in Philadelphia, they never play updated reggae videos here, there is no diversity on cable TV. If Tempo was available here, I believe people would watch it every day.” Zoomerang Online Survey Comment #120

  18. Got ???

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