Community Maps Digital and Social Geographies

1. Community MapsDigital and Social Geographies Location: [insert location] Prepared By: [insert name/ team] Date: [insert date] Intellectual Property These maps have been prepared using the Community Maps online resource. Sources of data for Community Maps include: Experian, Point Topic, the University of Essex, Connection Services Ltd, UK online centres, University College London and Citizens Online. Rights to the underlying data are reserved by these data providers. The maps contained in this report are licensed for reuse under the creative commons license of Attribution, Non-Commercial and No Derivative works: Full details at http://creativecommons.org/licenses/by-nc-nd/3.0/ Web:www.gps.communities.gov.uk/digitalinclusion Email:mapping@digiteam.org.uk

2. [insert location]Digital and Social Geographies Contents Section Page(s) 3 4 5 6 7 8 9 – 11 12 13 14 15 16 17 18 19 20 21 23 27 32 Executive Summary – Key Points Executive Summary – Activities Overview of Geography of area Social Exclusion and Deprivation Resident Insight - Social Age Income Mosiac Tenure Resident Insight – Technical eSociety Classifications TrueTouch Types Infrastructure Broadband competition Broadband speed/ quality WiFi Take-up Broadband Resources UK Online Centres and WiFi Hotspots Annexes Annex 1: Glossary Annex 2: TrueTouch Types Annex 3: eSociety Classifications Annex 4: Mosiac Types Annex 5: Data Information

3. [insert location]Digital and Social Geographies Executive Summary Key Points [Add any key points that emerge from the maps, particularly: - areas of high digital and social deprivation - areas of digital exclusion unrelated to social exclusion e.g. linked to age - areas where infrastructure is patchy e.g. low broadband access, speeds, competition, WiFi and community access Highlight any priority communities that could benefit from digital and social inclusion activities]

4. [insert location]Digital and Social Geographies Executive Summary Digital Inclusion Activities [Add a few potential activities in the priority areas identified in previous section: - What are the key social needs, issues of the area: housing, poverty, crime, services? - Who are the key segments that need to be reached in the area: Age? Tenure? Socio-economic types? - What activities might be considered to be undertaken to meet the social needs of segments in the priority areas? There are over 900 example projects in http://www.esd.org.uk/solutions4inclusion/Default.aspx searchable by: - National Performance Indicator (NI) - Social exclusion issue - Target Segment - Free Text ]

5. Community Maps: Digital and Social Geographies Theme: Overview of Geography of Area Key Points: [Add a map of the area on this slide and its LSOAs] Places of Interest: Map of [insert location] LSOAs in [insert location] Actions and Opportunities 5

6. Community Maps: Digital and Social Geographies Theme: Social Exclusion and Deprivation Key Points: [Add a map of the Index of Multiple Deprivation (IMD), or IMD domains of interest] Places of Interest: [Highlight areas in lowest and highest deciles Highlight areas of interest: ] Actions and Opportunities 6

7. Community Maps: Digital and Social Geographies Theme: Age Key Points: [Add a map/ or maps showing the age profile of communities] Places of Interest: [Highlight communities that are in the top deciles in the country for young, old and working age bands] Actions and Opportunities 7

8. Community Maps: Digital and Social Geographies Theme: Income Key Points: [Add a map/ or maps showing the income profiles of communities] Places of Interest: [Highlight communities that are in the top deciles in the country for lowest income bands] Actions and Opportunities [Consider financial/ digital inclusion activities in these communities e.g. self service debt/ financial advice via internet/ digital TV, outreach support e.g. Citizens Advice Bureau outreach with laptops to access Advice Guide remotely, potential for e-credit union, Starthere kiosk?] 8

9. Community Maps: Digital and Social Geographies Theme: Experian – Geo-demographic Classifications Key Points: [Highlight any Experian classifications that have high concentrations compared to the rest of the country e.g. Symbols of Success, Welfare Borderline. Refer to Annex 4 for descriptions] Places of Interest: Highlight communities that are in the top deciles in the country for any of the Experian Mosiac classifications] Actions and Opportunities 9

10. Community Maps: Digital and Social Geographies Theme: Experian – Geo-demographic Classifications Key Points: [Highlight any Experian classifications that have high concentrations compared to the rest of the country e.g. Symbols of Success, Welfare Borderline. Refer to Annex 4 for descriptions] Places of Interest: Highlight communities that are in the top deciles in the country for any of the Experian Mosiac classifications] Actions and Opportunities 10

11. Community Maps: Digital and Social Geographies Theme: Experian – Geo-demographic Classifications Key Points: [Highlight any Experian classifications that have high concentrations compared to the rest of the country e.g. Symbols of Success, Welfare Borderline. Refer to Annex 4 for descriptions] Places of Interest: Highlight communities that are in the top deciles in the country for any of the Experian Mosiac classifications] Actions and Opportunities 11

12. Community Maps: Digital and Social Geographies Theme: Tenure Key Points: [Add a map of tenure of different communities] Places of Interest: [Highlight any areas with high concentrations of social housing] Actions and Opportunities [RSLs have a roll to play in digital inclusion – some leading RSLs have deployed cheap Powerline broadband solutions for residents, provided them community training support, and recycled PCs, digiTV Choice Based Lettings and ASB reporting. Opportunity to work with RSLs in these areas?] 12

13. Community Maps: Digital and Social Geographies Theme: UCL e-society classifications Key Points: [Add a map of esociety classifications and show areas classified as ‘e-unengaged’, ‘e-marginalised’ or ‘becoming engaged’. Refer to Annex 3 for descriptions] Places of Interest: [Highlight areas classified as ‘e-unengaged’, ‘e-marginalised’ or ‘becoming engaged’] Actions and Opportunities [Where the above areas coincide with social exclusion from previous maps then digital exclusion is likely to be involuntary and related to cost and other social issues. Otherwise digital inclusion is more likely to be ‘voluntary’ and linked to lack of motivation and age.] 13

14. Community Maps: Digital and Social Geographies Theme: Experian TrueTouch Types Key Points: [Add a map showing Experian TrueTouch Types and highlight areas with high concentrations of ‘Traditional Approach’ or Modern Media Margins for example. Refer to Annex 2 for descriptions] Places of Interest: Actions and Opportunities 14

15. Community Maps: Digital and Social Geographies Theme: Broadband Access Key Points: [Add a map showing areas which have access to 0 broadband technologies. These are communities most likely to have broadband ‘notspots’. Could also add a map of those with 1 technology – areas of lower competition] Places of Interest: [Highlight communities with broadband notspots or lower broadband competition] Actions and Opportunities 15

16. Community Maps: Digital and Social Geographies Theme: Broadband Speed – Distance to Exchange Key Points: [Add a map showing communities that have high concentrations of households that are a long way from telephone exchanges >5kms. There are likely to suffer lower DSL speeds and miss out on ADSL2+ benefits] Places of Interest: [Those communities that have high concentrations of households that are <2km from an exchange are able to obtain higher speeds – up to 25mbps.] Actions and Opportunities 16

17. Community Maps: Digital and Social Geographies Theme: Wifi Key Points: [Add a map indicating prevalence of public WiFi] Places of Interest: [Highlight communities where WiFi is a more readily available] Actions and Opportunities 17

18. Community Maps: Digital and Social Geographies Theme: Household Internet Take-up Key Points: [Add maps on household internet take-up. Also consider adding maps on broadband take-up, broadband density and hours using the internet] Places of Interest: [Highlight communities with low levels of internet take-up by national comparisons] Actions and Opportunities 18

19. Community Maps: Digital and Social Geographies Theme: Community ICT Resources Key Points: [Add a community ICT resource map showing the locations of WiFi access and UK online centres] Places of Interest: Actions and Opportunities [Potential for UK Online centres on periphery of low take-up areas to deliver outreach? Potential for Everybody Online community ICT project?] 19

20. Community MapsDigital and Social GeographiesAnnex 1: Glossary Lower Super Output Area (LSOA): local areas within local authorities. Each English and Welsh local authority is split into a number of smaller areas called LSOAs. For example the City of London has five as shown below: Data zones: are the similar to LSOAs but in Scotland. Decile: Deciles have been calculated by ranking all LSOAs (or datazones in Scotland) and then dividing the rankings into 10 bands. The top decile, decile 1, represents those LSOAs that are ranked in the top 10% of LSOAs in the country. Similarly the bottom decile, decile 10, represents those LSOAs that are ranked in the bottom 10% of LSOAs in the country. Deciles have been calculated for each country – England, Scotland & Wales. Quintile: Quintiles have been calculated in a similar way to deciles but there are only 5 bands. The top quintile, quintile 1, represents those LSOAs that are ranked in the top 20% of LSOAs in the country.

21. Community MapsDigital and Social GeographiesAnnex 2: TrueTouch Types Experian

22. Community MapsDigital and Social GeographiesAnnex 2: TrueTouch Types Experian

23. Community MapsDigital and Social GeographiesAnnex 3: eSociety Classification Web:http://www.spatial-literacy.org/esocietyprofiler/eclassification.php University College London

24. Community MapsDigital and Social GeographiesAnnex 3: eSociety Classification Type A E-unengaged: The ‘E unengaged’ are typically groups that do not have access to electronic communications or technologies. Most are too old, too poor or too poorly educated to be able to access them, and instead traditionally rely upon personal contacts they trust for advice. Within this group there is a very low level of ownership of personal computers, very little access to them at work and little ambition to master the skills necessary to take advantage of information technologies. Unsurprisingly, these people have a very low level of using email at any location (home, work and other locations) or participating in other on-line activities. Type B E-marginalised: The ‘E – marginalised’ are not necessarily averse to the use of electronic technologies but often lack the disposable income to equip themselves with them, or the training and education needed to understand how to make effective use of them. In this group we find very low level of PC ownership and very little use of the Internet to obtain information or to undertake transactions. This group does use simpler and less expensive technologies such as mobile phones. Type C Becoming Engaged: Members of this group often acquire their competence in the use of information technology at work, since many of them are young people working in junior white collar occupations in modern offices. They are keen to become more expert in the use of new technologies and to use them for new applications. Many spend time browsing the Internet but without necessarily making many transactions. Web:http://www.spatial-literacy.org/esocietyprofiler/eclassification.php University College London

25. Community MapsDigital and Social GeographiesAnnex 3: eSociety Classification Type D E for entertainment and shopping: This group includes a number of moderately well paid blue collar workers for whom the Internet and personal computing provide important leisure activities. This group tends to use the Internet not for obtaining information about products or for learning, but rather to provide access to music, games and general entertainment. People in this group are smart enough to learn new methods of accessing what they want but they are not necessarily interested in technology for its own sake. Type E E-independents: This group tends to take a rational and considered view of electronic communications and technologies. These people are not interested in mobile phones, texting or the Internet as lifestyle accessories; they do not feature as major topics of conversation within the social networks to which they belong and they do not provide a significant focus for leisure activity. However people are reasonably well equipped and use the Internet to search for information, to buy products and to undertake transactions where there are obvious efficiency benefits. Type F Instrumental E-users: This group tends to use electronic technologies for purely instrumental purposes, because they provide a practical method of saving time or money. They have plenty of other leisure activities that they enjoy and tend to be light television watchers. However they find the Internet useful for purchasing on line. Generally they use the net to undertake transactions and manage their personal finances rather than to explore. Web:http://www.spatial-literacy.org/esocietyprofiler/eclassification.php University College London

26. Community MapsDigital and Social GeographiesAnnex 3: eSociety Classification Type G E-business users: This group includes many people who use electronic technologies in order to run their business. These may be people working in a technology related business or in a small business which needs to keep in electronic contact with its suppliers or its customers. Many of this group are self employed and make relatively little use of the technology as a leisure activity. The group is well represented in upper income neighbourhoods attracting older professionals as well as in the countryside. Type H E- experts: Members of this group have every confidence in their abilities to undertake on-line transactions and to make full use of electronic technologies. These are the types of people who are able to make use of personalisation and configuration options. They enjoy exploring the features in electronic menus and will navigate them in an efficient manner. They prefer on line to inter-personal sources of information and make use of the Internet as an information source for obtaining best value for money. These people are heavy email users. Many of them are involved in the development of information technology applications at work, and see leisure time spent on electronic technologies as enhancing their human capital. Many recent graduates belong to this group. This group is particularly concentrated in large cities and in the South East of England. Web:http://www.spatial-literacy.org/esocietyprofiler/eclassification.php University College London

27. Digital and Social GeographiesAnnex 4: Mosiac Types Experian

28. Digital and Social GeographiesAnnex 4: Mosiac Types Experian

29. Digital and Social GeographiesAnnex 4: Mosiac Types Experian

30. Digital and Social GeographiesAnnex 4: Mosiac Types Experian

31. Digital and Social GeographiesAnnex 4: Mosiac Types Experian

32. Community MapsDigital and Social GeographiesAnnex 5: Data Information Experian: Mosiac, TrueTouch, propensity and other demographic data. Experian, Cardinal Place, 6th Floor, 80 Victoria Street, London, SW1E 5JL Tel: +44 (0)203 042 4000 Fax: +44 (0)207 746 8277 Email: public.sector@uk.experian.com Point Topic: Broadband and Internet data. Point Topic Ltd, 175 Gray's Inn Road, London, WC1X 8UE Tel: +44 (0) 20 7812 0506 Email: info@point-topic.com Web: http://www.point-topic.com/ Resource Data: Citizens Online: http://www.citizensonline.co.uk/everybody_online UK online centres: http://www.ukonlinecentres.com/ UCL: eSociety classification data. Department of Geography, University College London Web: http://www.spatial-literacy.org/ University of Essex: Hours in work, time on the Internet data. Chimera, University of Essex, Wivenhoe Park, Colchester, CO4 3SQ Fax: +44 (0) 1206 874112 Web: http://www.essex.ac.uk/chimera/ Connection Services Ltd: WiFi hotspot data. Connection Services Ltd, Wasing Lane, Aldermaston, Reading, RG7 4LY Tel: +44 (0)1189 711 750 Web: http://www.hotspot-directory.com/site/index.php

33. Community MapsDigital and Social Geographies Location: [insert location] Prepared By: [insert name/ team] Date: [insert date] Intellectual Property These maps have been prepared using the Community Maps online resource. Sources of data for Community Maps include: Experian, Point Topic, the University of Essex, Connection Services Ltd, UK online centres, University College London and Citizens Online. Rights to the underlying data are reserved by these data providers. The maps contained in this report are licensed for reuse under the creative commons license of Attribution, Non-Commercial and No Derivative works: Full details at http://creativecommons.org/licenses/by-nc-nd/3.0/ Web:www.gps.communities.gov.uk/digitalinclusion Email:mapping@digiteam.org.uk