100 likes | 309 Views
Culture concept in Management. Cultures dimensions Corporate culture. 1 . Culture dimensions. Culture –intellectual collective phenomena Characteristics learned collective symbolic structured persistent dynamic. Culture spheres national cultures industrial cultures
E N D
Culture concept in Management Cultures dimensions Corporate culture
1. Culture dimensions Culture –intellectual collective phenomena Characteristics • learned • collective • symbolic • structured • persistent • dynamic
Culture spheres • national cultures • industrial cultures • functional cultures • professional cultures • corporate cultures • personal cultures
Culture – a integrated system • symbols, behavior norms, rituals • Cultural values, beliefs, attitudes Culture components: • language • ethnicity • religion • political institutions • economic standards
Cultural dimensions – Geert Hofstede: • Power Distance • Individualism vs. collectivism • Masculinity vs. Feminity • Uncertainty Avoidance • Time Orientation
Cultural dimensions– Fons Trompenaars: • Universalism vs. Particularism • Individualism vs. Collectivism • Equality vs. Hierarchy • Sequential vs. Synchronic • Inner –directed vs. Outer-directed • Specific vs. Diffuse • Neutral vs. Affective • Achievement vs.Ascription
2. Corporate culture Corporate culture elements: • Behavior • Norms • Dominant values • Company “philosophy” • Rules • Organizational climate Corporate culture types (Trompenaars): - power oriented culture (FAMILY) - role oriented culture (EIFFEL TOWER) - project oriented culture (GUIDED MISSILE) - fulfillment oriented culture (INCUBATOR)
Corporate culture approach: - ethnocentric mentality - policentric mentality - centrocentric mentality - geocentric mentality Cultural Tipologies • Monolitic companies • Pluricultural companies • Multicultural companies
Factorswhichinfluence the cultural typology of companies: • Acculturation type • Integration degree • Discrimination degree • Identification degree
Culture influences on management • Centralized vs. decentralized decision making • Safety vs. risk • Individual vs. group rewards • Informal vs. formal procedures • High vs. low organizational loyalty • Cooperation vs. competition • Short term vs. long term horizons • Stability vs. innovation