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FURminator 2009 Public Relations Highlights

FURminator 2009 Public Relations Highlights. MEDIA COVERAGE OVERVIEW. Coverage Snapshot. Notable Placements in 2009. In 2009, we garnered 570 placements in print, online, radio and TV media - resulting in more than 137 million impressions!

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FURminator 2009 Public Relations Highlights

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  1. FURminator 2009Public Relations Highlights

  2. MEDIA COVERAGE OVERVIEW Coverage Snapshot Notable Placements in 2009 • In 2009, we garnered 570 placements in print, online, radio and TV media - resulting in more than 137 million impressions! • For three years, the Weber Shandwick and FURminator, Inc. partnership has resulted in more than 262.6 million impressions! Key placements to date: • USA Today/USAToday.com • The Today Show/MSNBC.com • AARP Magazine • Oprah.com • Martha Stewart Living Show on Sirius Radio Strong key messaging around a variety of strategic campaigns in 2009: • Summer Pet Safety Program – Vet Spokesperson Outreach • “Pet Solutions” – Satellite Media Tour • New Product Launch – deLuxe Collection • Gift for the Howl-idays– Holiday Outreach

  3. “Gotta Love It!” KEY COVERAGE HIGHLIGHTS “Happy Howl-idays”

  4. KEY HEADLINES AND QUOTES • Time to Upgrade! New FURminator 2.0 an Even Better Fur Buster • – PeoplePets.com • Hair today, gone tomorrow: A look at four FURminator products • – MySanAntonio.com • Purrfect gifts for pet owners • – Canada.com • “The Verdict: A worthwhile labor saver – I’m vacuuming weekly now instead of every other day.” • – AARP Magazine • “The mother of all shedding tools, called the FURminator.” • – Good Morning America • “All hail the FURminator!” • – USAToday.com • “Not only does the deLuxe FURminator deShedding Tool come with the FURejector for quick hair removal before round two, it has matte jewel-toned colors for style and an ergonomic handle for ease of use.” • – PetSugar.com

  5. SOCIAL/DIGIAL HIGHLIGHTS Twitter Overview Facebook & MySpace • FURminator entered the “Twittersphere” and immediately captured the attention of online pet lovers • In less than one year, FURminator has attracted 4,300 Twitter followers; and our number of followers continues to grow • FURminator engages the Twitter community by tweeting approximately 40 times per week. • FURminator consistently provides product updates and pet news, responds to follower comments/questions, and takes an active roll in pet-focused Twitter events, giveaways and contests RobynsWorld: @FURminator_Inc I have the deLuxe version and I LOVE it! All 3 of my cats love it too! Invaluable took for pet owners! RomeoTheCat: Thanks to my sponsor, @FURminator_Inc for a GREAT 2009 & lots of pets helped! PEOPLEPets: PEOPLEPets.com Approved! @FURminator_Inc's new 2.0 deshedding tool is even better with upgrades! JohannTheDog: I gots fur! Special #woofwednesday bark out to @FURminator_Inc for being one of the first contributors to my upcoming Howliday Giveaway!! Thank you!! YourDailyCute: Yey. The @FURminator_Inc "Fur" movie contest was pretty fun. Lots of good entries we had! Petside: Our users have spoken. @FURminator_Inc is one of the most awesome pet products ever. http://ow.ly/FFmY PetTao:@FURminator_Inc Happy you guys are on Twitter! We love your product! #FURminator • FURminator’s Facebook and MySpace fan pages have become forums for pet lovers to interact with the FURminator brand, as well as share information about products, relevant news and most importantly, their own family pets • Fans have developed a friendship with the FURminator brand, sharing personal stories and photos: More than 40 fan photos have posted to our Facebook wall • To date, FURminator has more than 1,300 fans on Facebook and 138 friends on MySpace

  6. EXTENSIVE ONLINE COVERAGE National Hairball Awareness Day deLuxe Collection Pet & Mom Blogs

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