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Speak Persuasively: Inform, Engage, Succeed!

Mastering the art of persuasive speaking involves tailoring your message to the values, attitudes, and beliefs of your audience. Learn how to set the stage for success in formal business settings and anticipate objections effectively. Understand the complexity of persuasive speaking and how to navigate controversial topics with finesse.

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Speak Persuasively: Inform, Engage, Succeed!

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  1. Be not afeared (command) The isle is full of noises (excite) Sounds and sweet airs (soothe) That give delight and hurt not (reassure)

  2. What’s the Difference? Informational Persuasive Humorous

  3. Successful Persuasive Speaking • Start with realistic sense of what you can accomplish • Success depends on tailoring your message to • Values • Attitudes, and • Beliefs of your audience

  4. Successful Persuasive Speaking • In AGRI 183, you are speaking to a formal business audience • “Set the stage” by announcing what type of business audience you are speaking to • Audience critiques need to take this into account

  5. Successful Persuasive Speaking • Remember: • Audience members engage in a mental “give and take” with the speaker • So… • Anticipate audience objections and answer them in your speech

  6. Successful Persuasive Speaking • Remember: • Your audience will most likely have a variety of views • Target the portion of your audience you most want to reach

  7. In Summary • Persuasive Speaking: • Is the most complex and challenging of public speaking forms • Has a more ambitious objective than informational speaking • Demands audience analysis and adaptation • Can deal with controversial topics that increase audience resistance

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