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State AC Development Plan

State AC Development Plan. Casey R. Shillam, PhD, RN-BC Assistant Professor, Johns Hopkins University School of Nursing Consultant to the Future of Nursing: Campaign for Action. Objectives. Understand principles of fundraising Identify mechanisms of Action Coalition support

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State AC Development Plan

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  1. State AC Development Plan Casey R. Shillam, PhD, RN-BC Assistant Professor, Johns Hopkins University School of Nursing Consultant to the Future of Nursing: Campaign for Action

  2. Objectives • Understand principles of fundraising • Identify mechanisms of Action Coalition support • Determine structure of the Action Coalition Development Team, incorporating examples of successful fundraising strategies

  3. Principles of Fundraising • Must have a clear mission • Get all AC members consistent in the message • Elevator Speech • Short Mission Statement ***Provide State AC’s mission statement here***

  4. Principles of Fundraising • Budget for overall expenses • Operating • Personnel • Travel • Communications • Research / Projects

  5. Principles of Fundraising • Identify in the budget the funds you’ve already received • Include the in-kind contributions already attained • Communications • Scheduling • Administrative • Meeting / Travel • Funders want to fund successful projects – demonstrate your success!

  6. Donor Pyramid Donors Money 10% 60% 20% 20% 70% 20%

  7. Ladder of Effectiveness Strategy Personal Face to Face Ask Personal Phone Call Personal Letter Phone-a-Thon Direct Mail (Acquisition) Special Events Response Rate 50% 25% 10-15% 5% 1% Variable

  8. Funding Partners Source: Janice Petrovich, 2012

  9. Strength of a Development Plan DIVERSITY! Both in the Plan . . .

  10. Strength of a Development Plan and in the Team

  11. Evaluation of your “Ask” • Issue • Credibility • Realistic goals • Specific • Measurable • Attainable • Realistic • Time-bound

  12. Evaluation of your “Ask” • Uniqueness of organization or project • Other sources of funding • Financial self-sufficiency • Leadership • Constituency • Networking

  13. Principles of Fundraising • The number one reason people give away their money: somebody asked • The foundation will give the money to someone • Make a compelling argument as to why they would feel really good about supporting your AC’s work

  14. Mechanisms of Action Coalition Support • Making the case • Identifying local, regional, state resources & their priorities • Link proposal to 1 or more priorities; in person & in writing • Identify those already funding nursing • Workforce Investment Boards • Private foundations • Look outside of the delivery of healthcare • Business leaders, insurance companies

  15. Mechanisms of Action Coalition Support • Identify all feasible funding sources in your state • Federal grants • National/state/local foundations • Fundraising campaigns • Membership fees/dues • Corporations/Businesses • Insurance Payors • Advocacy groups

  16. Successful strategies in other states • Funder’s Roundtable Meetings • Building on existing relationships • Membership dues • Online fundraisers

  17. AC Development Team • Who will comprise this team? • What strategies are realistic for your state? • What percentage effort do you want to spend on each strategy? • How will Executive / Leadership members contribute?

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