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Tricks of the Trade: Promoting Events on Campus

. Tricks of the Trade: Promoting Events on Campus. “ Advertising is the art of convincing people to spend money they don't have for something they don't need. ” – Will Rogers. Web: www.sga.neu.edu Facebook: www.facebook.com/NortheasternSGA Twitter: @NortheasternSGA

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Tricks of the Trade: Promoting Events on Campus

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  1. Tricks of the Trade: Promoting Events on Campus “Advertising is the art of convincing people to spend money they don't have for something they don't need.” – Will Rogers Web: www.sga.neu.edu Facebook: www.facebook.com/NortheasternSGA Twitter: @NortheasternSGA Web: www.nuprssa.com Facebook: www.facebook.com/NortheasternPRSSA Twitter: @NUPRSSA

  2. OVERVIEW • 1) Defining a Message • 2) Knowing the Basics • 3) Campus Resources • 4) Policy Reminders • 5) Commitment • 6) Creativity and FUN

  3. Step #1: Defining a Message • Consider your audience • Taglines: • Nike – Just Do It. • Subway – Eat Fresh. • Ford – Built Ford Tough. • Concepts: • Simple • Easy to Remember • Targeted

  4. Step #2: Knowing the Basics Promotional items such as flyers and posters must display the following information: • Event Name • Event Location • Event Date & Time • Contact Email (…@husky.neu.edu) • Co-Sponsors • Cost of Attendance They should also include (if applicable): • Funded by the SAF Logo • Fees/Ticket Prices • Event Description • Event Logo • Student Group/Event Website

  5. Step #3: Campus Resources • Printing Flyers • Reprographics • Campus Calendar • On myNEU: http://www.northeastern.edu/studentlife/calendar/submit.html • OrgSync Calendar • Make OrgSync event, request to post to Campus Activities calendar • Social Media • Facebook, Twitter – get creative!

  6. Step #3: Campus Resources (con’t) • A-frames and Banners: http://www.northeastern.edu/facilities/sign_do.html • Mass mailings (via ResMail): 617.373.5108 • Curry plasma boards: r.grier@neu.edu, CC program manager (use .JPEG) • Scrollers in Centennial and Freshman Quad: Short Message to e.hardman@neu.edu • Plasma screen in Blackman lobby: contact j.benham@neu.edu • Chalking: Free chalk via Campus Activities, see permitted chalking locations here: http://s3.amazonaws.com/os_extranet_files_test/8162_13450_policy_chalking.pdf

  7. Step #3: Campus Resources (con’t) • Campus Connections: Talk to your co-sponsors, like-minded organizations • All student organizations have contact info online: http://neu.orgsync.com/student_orgs • Pursue co-sponsorships • Incorporate co-sponsors into event planning

  8. Step #3: Campus Resources (con’t) • Residential Life/dorm postings • Bring up to 50 flyers to the Residential Life desk located on the bottom floor of Speare Hall – you will be asked to fill out a quick informational form, and Residential Life will post these in the dorms for you • Curry Student Center postings • Bring 15 flyers to the Operations Desk, staff will post flyers for you

  9. Step #4: Policy Reminders • Groups cannot advertise without a signed contract (if applicable) • Events sponsored by NU student groups may not be publicized to the general public or in off campus media • It is illegal in the City of Boston to post flyers on city buildings and light poles • Advertising must not violate the NU Student Code of Conduct • All publicity must be written in English (except for event titles) • Consumption of alcohol may not be the focus of any promotional items • Only recognized student groups may use the University logo on advertisements • Outside vendors cannot be listed on promotional materials as “co-sponsors”

  10. Step #5: Commitment • Commitment • Not all of us are natural-born salesmen – for you to sell your event, you have to BELIEVE in your event, and commit yourself to its success • Leadership • Be sure to communicate expectations to those working with you promptly and clearly • Delegate – give your members a chance to take charge • Planning • Be sure to have a good idea of your intended promotional strategy 2-3 weeks ahead of time • Work with your Campus Activities program manager • Consider any and all resources that you may need, and determine how to access them

  11. Step #6: Creativity and FUN • Design SANDWICH BOARDS for your event that members can wear around campus. • Use WORD of MOUTH – affordable and effective • Use an event TEASER – create an active audience • Pass out FREE TICKETS (even if you’re not charging for the event) :) • Brainstorm PRIZES and other incentives that will make your event more appealing. • Order T-SHIRTS to give away at your event, or to wear to promote your event. • Use or create PROMOTIONAL VIDEOS to generate interest in your event.

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