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YouTube Success Secrets: Formats, Community, and Factors

Learn from traditional producers and explore the success factors on YouTube - formats, community engagement, and relevance. Discover YouTube's value proposition and the future trends in online video content creation. Join the evolution!

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YouTube Success Secrets: Formats, Community, and Factors

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Presentation Transcript

  1. Online Video – What traditional content producers need to learn. Philip Werner – UFA Fiction / UFA LAB Dec. 6th, 2013

  2. How do formats work on YouTube? CONTENT is important but COMMUNITY is king!

  3. How do formats work on YouTube? YouTuber / Faces Search Engine Sympathy Community Video Platform Emotions Same Interests Social Network Exchange

  4. What are success factors? Search Engine Video Platform Social Network Relevance for consumer!

  5. What are success factors? Same interests Exchange Emotions Relevance Community

  6. What are success factors? Same interests Exchange Personality Emotions Authenticity Community

  7. YouTube's value proposition YouTube has become the stage for new talent, music television was in the past.

  8. Where are we heading? Professionalization Cost efficiency Talent Management Advertising Spendings

  9. Where are we heading? Small vs. Large Screen Premium Productions Branded Entertainment Shortform vs. Longform

  10. Thank you!

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