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Yactraq Overview – May 2013

Metadata to monetize online video. Yactraq Overview – May 2013. Winner. Jeh Daruvala – Founder/CEO. The Problem. Indexing video is hard Computers can't process audio/video Manual processing is unaffordable ($ 3.2B to process Youtube alone**). Online content is exploding

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Yactraq Overview – May 2013

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  1. Metadata to monetize online video Yactraq Overview – May 2013 Winner JehDaruvala – Founder/CEO

  2. The Problem Indexing video is hard Computers can't process audio/video Manual processing is unaffordable ($3.2B to process Youtube alone**) • Online content is exploding • 36M hours of video uploaded on Youtubealone in 2012* *: Youtube press stats **: $1.5/minute

  3. Yactraq's Solution Affordable Metadata tagging of audiovisual content to allow universal indexing Imagine a bookstore where all book content would be searchable Allow monetizing video through discoverability, analytics and targeting Customers can let their viewers browse a detailed catalog, sell statistics and automatically target ads

  4. Yactraq'sSolution #2 (Patent pending) • Speech2Topics: A scalable cloud platform. • Indexes massive volumes of video content . Applications: • Content discovery (search, navigation and recommendation) • Targeted advertising • Content analytics (brand, usage/user profiling)

  5. Product: Metadata (Indexing) Cloud services Yactraq Yatraq provides metadata from the cloud Customers * Speech Topics And Hybrid deployment Yactraq hosts topic engine; customers hosts speech engine Speech Topics Speech

  6. Market Opportunity (2013-2018) 2B Unique visitors * 2 Billion+ hours of online video * (72M hours uploaded in 2012 growing 50% annually ) With no other practical method to make it discoverable $22B Revenues in 2018 Guarantees affordability to customers $2.5B Indexing market in 2018 *: Youtube press stats & Illume **: As above + ComScore (extrapolation)

  7. Market Attack Plan Early adopters Customers: Long-tail content aggregators & Small visionary technology providers Early revenues already realized with first product version Early majority Customers: Technology platform providers Requires funding to expand sales & marketing and add product features Late majority Customers: Content aggregators & content providers Requires funding integration with technology platform providers

  8. Path to Market and Channels Video platforms / Ad Tech players Yactraq Content Publishers / Aggregators Channels (video platforms) pay Yactraq for every minute of video processed

  9. Competitive Positioning • Competitors: • Yactraq: • Fast: Near Real-Time Scalable: full automation • Slow & Expensive Manual process • Could become customers • Speech Recognition Machine Learning (patent pending) • Pay only what you need • Flexible deployment model • End-to-end functionality • Leading to high cost structure • Limited to large publishers and enterprises

  10. Yactraq Financial projections ($ thousand)

  11. Advisory Board Leadership Founder & CEO - JehDaruvala 22 years as entrepreneur, Investment banker & Product Manager Microsoft, T-Mobile & TELUS SubhashBal Ex sales executive at 3Com, Rockwell, Synopsis Former entrepreneur. IPO & M&A CTO - Dr. Lee Iverson 17 years R&D in pattern recognition Scientist at the Stanford Institute & Professor at the University of British Columbia Randall Hounsell Current VP of Mobility at Comcast Formerly DreamIt Ventures, Circuit City VP Bus. Dev. - Francois Modarresse 25 years in media technologies Grew businesses in excess of $720M M&A as acquirer and acquiree Philips, Dolby Labs, SkyStream Steven Forth 25 years in entrepreneurship & management consultant Co-founder & CTO at Leverage Point

  12. Status • 2 million+ minutes of video • in production with our first product version • 1st paying customers • & accolades! • Small initial funding • From founder + research grants from Govt. of Canada • Require additional funding for commercial and product expansion

  13. Capital Request • $1.5 million as either equity or convertible equity • Next funding round of $5 million+ in 12 to 18 months Use of proceeds (12-18 months) • Sales & Marketing: 60% • Sales team, Event marketing, Inbound marcom • Technology: 40% • Technology team, Globalization, Speech R&D

  14. Investment Highlights • Massive, growing market $2.5B • Unresolved pain point • Defensible, customer-validated solution • A team who has done that before

  15. Contact: Jeh Daruvala – Founder/CEOMobile 604 341 6217jeh@yactraq.com Metadata to monetize online video

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