Activity One

1. Activity One Emily Gaut Advertisement; microsleep

2. Microsleep

3. Purpose Of The Campaign • The purpose of this campaign is to educate drivers on the effects of driving whilst tired (or micro sleeping) as well as encourage drivers to realise the symptoms of driver fatigue as soon as they occur. • This campaign aims to increase awareness on effective strategies to avoid fatigue crashes as well as attempt to reduce the road toll due to fatigue.

4. Target Audience • The target audience of this campaign is ALL drivers. • This is shown by the different drivers of the campaign, for example there was a truck driver, a family and an average driver. • This shows that a micro sleep can occur at anytime; to anyone, which encourages people to realise the warning signs.

5. Positives Of The Campaign • The positives of this campaign include; • The enactments of the accidents, because they are in your face and make you realise how dangerous a micro sleep can be. • The facts and information, e.g. when you get drowsy there is no way to know when you will slip into a micro sleep. • Educates drivers on the symptoms of a micro sleep so they know when to stop for a break.

6. Negatives Of The Campaign • The negatives of this campaign include; • During the beginning of the campaign it is quite boring and not engaging. • It could be more specific with the description of a Microsleep, rather than just saying what the signs and symptoms are. • The campaign only talks about fatigue, it doesn’t discuss what other factors could cause a Microsleep.

7. Would The Campaign Be Effective? • Yes, I believe this campaign would be extremely effective because they state a lot of facts as well as signs and symptoms in order to get drivers to realise they can slip into a Microsleep. • This campaign also has and effective slogan; STOP, REVIVE, SURVIVE.