1 / 18

SEO (Getting Results from Organic Search)

SEO (Getting Results from Organic Search). Jeff Quipp. ca.linkedin.com/in/ jeffquipp. CEO. @ jquipp (on Twitter). Who is Search Engine People?. First Company in Canada to become a Google AdWords Certified Company 2009, 2010 PROFIT 100 ranking of Canada’s Fastest-Growing Companies

aline-peterson
Download Presentation

SEO (Getting Results from Organic Search)

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SEO(Getting Results from Organic Search) Jeff Quipp ca.linkedin.com/in/jeffquipp CEO @jquipp (on Twitter)

  2. Who is Search Engine People? First Company in Canada to become a Google AdWords Certified Company 2009, 2010 PROFIT 100 ranking of Canada’s Fastest-Growing Companies Over 400 clients worldwide

  3. Key Facts Source: Hitwise, an Experian company • Google, Yahoo, and Bing control 97+% of Searches • Search engines organize the Web • Two types of Search results: • Organic • Paid (PPC)

  4. SEO vs Paid Search

  5. SEO vs Paid Search What is SEO? SEO is the process of getting the desired results from organic Search, where organic Search results are organized according to relevance (200+ variables) What is Paid Search? Paid Search is about getting the desired results from the sponsored listings. Essentially, its advertising with a relevancy twist. Advertisers pay a fee every time someone clicks on their ad.

  6. Organic (SEO) vs Paid Search

  7. Get Found! What Is SEO?

  8. Get Found! SEO Overview What Are the Variables?: • There are 200+ variables • 1. In-Page Factors • - 30% of score • 2. Off-page factors • - 70% of score

  9. Get Found! In-Page Factors Key Notes: In-Page = the elements within a page Every page is an opportunity to rank for 1-3 terms The more content … the more opportunities to rank

  10. In-Page Factors Most Important Elements in Order: 1. keyword use in Title tag 2. keyword use in domain name 3. keyword use in internal anchor text 4. keyword use in h(#) headings 5. keyword use in first 50-100 words on page 6. keyword use in subdomain/folder/page name 7. Keyword use in Alt tags (text describers for images) 8. Keyword Density * According to an SEOmoz study 2010

  11. Get Found! Off-Page Factors Defined as: links pointing from one site to another

  12. Off-Page Factors In general, Webmasters can improve the rank of their sites by increasing the number of high quality sites that link to their pages

  13. How Important Are Links?

  14. Get Found! Off-Page Factors Key Considerations: - Quantity of Links - Quality of Links - Anchor Text - Quantity of Sites - Link Relevancy

  15. Get Found! Off-Page Factors How To Get Great Links: • Attract Links - Build great content. The more that see it … the more will link to it! • Encourage fans to share • Promote it via SM • Advertise it • 2. Build links • …

  16. Building Links Link Building Techniques 1. Suppliers/Clients/Complementary businesses 2. Article syndication • Reciprocal linking • Directory submissions • Press releases • Blog commenting • Guest posting • Widgets

  17. Building Links Link Building Techniques (Con’t) 9. Awards/Badges 10. Research competitor links

  18. Thank You!!! Questions? Jeff Quipp jeff@searchenginepeople.com 1-877-486-7875 ext.310 SearchEnginePeople.com On Twitter: @senginepeople @searchenginepeople.com For a copy of this presentation, friend me on LinkedIn, and send me a note requesting it.

More Related