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Your Video Project

Your Video Project. Presented by the New Media Writing Studio. Video Production: 3 Stage Cycle. Pre-production Production Post-production. Analyzing the rhetorical situation Outlining your topic Writing a script Creating a storyboard Making a shot list.

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Your Video Project

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  1. Your Video Project Presented by the New Media Writing Studio

  2. Video Production: 3 Stage Cycle • Pre-production • Production • Post-production

  3. Analyzing the rhetorical situation Outlining your topic Writing a script Creating a storyboard Making a shot list Pre-production: The PlanningStage

  4. Production: “Get Out & Shoot” Stage • Work from your shot list (but stay flexible) • Consider shot composition • Camera distance • Camera angle • Lighting • Capture audio

  5. Post-Production: Editing Stage • Decide between Moviemaker and iMovie • Familiarize yourself with the software • Edit shots and sounds

  6. Analyzing the Rhetorical Situation The first step to producing any communication…

  7. Rhetorical Situation: The Components • Topic • Purpose • Audience • Context • Exigence

  8. Topic: Key Decisions • Define your topic: What are you trying to show? • Shape your initial approach to the topic by considering: • Your purpose • Your audience(s)

  9. Purposeful Composition • Define a primary purpose. • Identify additional purposes. • Rhetorical purposes include: • To entertain • To inform/educate • To persuade • To call to action

  10. The Audience is your Partner • Communication requires that the audience receive your message. • Analyze your audience early on to ensure an open path to communication.

  11. Audience Analysis: Take 1 • Who is the audience? Is there more than one? • What does my audience want or fear? • What kind of information will have the most impact on this audience? • How much do they know about my topic and the context? • What is the appropriate tone?

  12. Who Are They? • Not all audiences are likely to be this homogenous. • Analyze demographics • Gender, race and class • Geographical Location • Prevailing culture • Age range • Occupational area • Education level

  13. What Do They Want? • Analyzing audience is part demographics, part desire. • Consider psychographic characteristics: • Expectations • Ideology/world view • Assumptions • Fears and desires • Perceived benefits from receiving/responding to your message

  14. So What? Now that you know who you’re talking to, you have a better understanding of • Similarities and differences between author and audience • What you need to include to appeal to/speak to/influence this audience • How to compose your video to have the maximum impact • Context

  15. Context: The Big Picture

  16. Context Considerations • Immediate: • Time period • Location • Background • Additional (discipline specific, for example): • (Geo)(Socio)political • Historical • Cultural • Ecological • Literary

  17. Exigence: Why Now? • Articulate a direct, concrete exigence. • Exigence: the immediate situation which necessitates your (video) composition • You should have a sense not just of WHY, but of “WHY NOW”

  18. Ready? Steady? Go! • Consider appointing “primaries”: • One for each stage (pre-production, production and post-production) • An overall project manager to coordinate scheduling and other logistical items • A proofreader/final editor • Analyze the rhetorical situation • Check out the video resources page of the New Media Studio website athttp://www.newmedia.tcu.edu/video/

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