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Multi-Screen Summary

Multi-Screen Insights: TV, Internet and Mobile Usage. Multi-Screen Summary. An average consumer watches over 5 hours of video a day – mostly on Television.

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Multi-Screen Summary

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  1. Multi-Screen Insights: TV, Internet and Mobile Usage

  2. Multi-Screen Summary • An average consumer watches over 5 hours of video a day – mostly on Television. • Video usage on mobile devices is on the rise but still only comprising a minimal percent of total video usage – averaging about 4%. • Majority of time spent is with Live TV. • Television is the dominant king across the board – even with the younger consumers. • African-Americans watch a lot more television than any other segment. • Asians are large consumers of online video.

  3. Viewing Is Growing – People Are Extending Their Viewing Hours Throughout The Days Monthly Video Consumption by Device Watching Television in the home Watching Video on a Computer Watching Video on a Mobile Phone Time Spent (hours: minutes) 156:24 7:43 5:23 +2% v. YAG +44% v. YAG +15% v. YAG Source: Nielsen Cross Platform Report, P2+; 4Q12

  4. Time Spent With Video On Mobile Devices Continues To Grow But Only Comprises A Minimal Percentage Of Total Video Time Monthly Time Spent (Hrs:Min) Percent Diff v. YAG % of Total Video Time Watching Video on a Computer 1% 4% 7:43 +44% Watching Video on a Mobile Phone 5:23 +15% 0% 3% Source: Nielsen Cross Platform Report, P2+;4Q12; Total video time= video on TV, internet, mobile phone

  5. Television Remains the Video King Monthly Video Consumption by Device Watching Television in the home Watching Video on a Computer Watching Video on a Mobile Phone 162 Million 41 Million # of viewers 284 Million Time Spent (hours: minutes) 156:24 7:43 5:23 Source: Nielsen Cross Platform Report, P2+; 4Q12

  6. An Average American Watches Over Five Hours Of Video A Day – Of Which Practically All Is With The Television Weekly Time Spent in Hrs:Min Watching Video On Mobile Phone Watching Video On Internet Watching Video On TV Source: Nielsen Cross Platform Report, P2+;4Q12

  7. Watching Live v. Time-Shifted?

  8. More Time Is Spent With Live TV Average Time Spent Per Person/ Per Day (Hrs:Min) Source: Nielsen Cross Platform Report, P2+; 4Q12

  9. Does Video Usage By Platform Differ By Age?

  10. Television Dominates Total Video Time Across The Age Spectrum Weekly Time Spent in Hours: Minutes K2-11 T12-17 A18-24 A25-34 A35-49 A50-64 A65+ P2+ Watching Traditional Television 24:32 21:28 23:14 29:27 34:29 43:43 45:25 34:03 Watching Video on Internet 0:14 0:29 2:04 1:45 1:10 0:48 0:18 0:57 Mobile Subscribers Watching Video on a Mobile Phone n/a 0:24 0:28 0:21 0:10 0:03 0:11 0:00 Source: Nielsen Cross Platform Report, P2+; 4Q12

  11. Are Young Consumers Turning To Other Video Platforms?

  12. Television is Still the Primary Video Option Among the Young Weekly Time Spent in Hours: Minutes K2-11 T12-17 A18-24 Watching Traditional Television* 24:32 21:28 23:14 Watching Time-shifted Television 2:03 1:37 1:38 0:29 1:08 6:09 Using the Internet Watching Video on Internet 0:14 0:29 2:04 Mobile Subscribers Watching Video on a Mobile Phone n/a 0:24 0:28 Source: Nielsen Cross Platform Report, P2+; 4Q12; * includes time-shifted time; **in all TV homes

  13. Adults (Not Teens & Kids) Continue To Drive Internet Video Consumption Weekly Time Spent in Hours: Minutes K2-11 T12-17 A18-24 A25-34 A35-49 A50-64 A65+ P2+ Watching Traditional Television 24:32 21:28 23:14 29:27 34:29 43:43 45:25 34:03 Watching Video on Internet 0:14 0:29 2:04 1:45 1:10 0:48 0:18 0:57 Mobile Subscribers Watching Video on a Mobile Phone n/a 0:24 0:28 0:21 0:10 0:03 0:11 0:00 Source: Nielsen Cross Platform Report, P2+; 4Q12

  14. Television Still The Video Leader Among The Younger Consumers Share of Total Weekly Video Time Spent CH2-11 T12-17 A18-24 99% 98% 91% Watching Traditional Television Source: Nielsen Cross Platform Report, P2+; 4Q12

  15. Does Video Usage Differ by Ethnicity?

  16. Ethnicity: Television Dominates Across All Ethnic Segments Monthly Time Spent (P2+) in Hours: Minutes African-American White Hispanic Asian Watching Traditional Television* 156:24 215:02 131:08 99:30 Watching Time-shifted Television** 12:38 9:45 8:21 9:06 Watching Video on Internet 7:43 10:54 9:58 15:01 Mobile Subscribers Watching Video on a Mobile Phone 5:23 6:15 5:58 6:20 Source: Nielsen Cross Platform Report, P2+; 4Q12; * includes time-shifted time; **in all TV homes

  17. Ethnicity: African-Americans Are Heavy Consumers Of Television Monthly Time Spent (P2+) in Hours: Minutes African-American White Hispanic Asian Watching Traditional Television* 156:24 215:02 131:08 99:30 Watching Time-shifted Television** 12:38 9:45 8:21 9:06 Watching Video on Internet 7:43 10:54 9:58 15:01 Mobile Subscribers Watching Video on a Mobile Phone 5:23 6:15 5:58 6:20 Source: Nielsen Cross Platform Report, P2+; 4Q12; * includes time-shifted time; **in all TV homes

  18. Ethnicity: Asians Are Large Consumers OfOnline Video Monthly Time Spent (P2+) in Hours: Minutes African-American White Hispanic Asian Watching Traditional Television* 156:24 215:02 131:08 99:30 Watching Time-shifted Television** 12:38 9:45 8:21 9:06 Watching Video on Internet 7:43 10:54 9:58 15:01 Mobile Subscribers Watching Video on a Mobile Phone 5:23 6:15 5:58 6:20 Source: Nielsen Cross Platform Report, P2+; 4Q12; * includes time-shifted time; **in all TV homes

  19. Multi-Screen Insights: TV, Internet and Mobile Usage For Questions Contact Evelyn Skurkovich Sr. Director, Research & Insights 212/508-1220 evelyns@cabletvadbureau.com

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