1 / 11

UNIT 1: INTRODUCTION/ EXTERNAL ENVIRONMENT

UNIT 1: INTRODUCTION/ EXTERNAL ENVIRONMENT. Strategic Episodes. Kenya Airways Equity Bank Mumias Sugar Company. Fast Foods - Steers - Nandos Radio stations - Kameme - Kiss FM, Classic FM, - Kenya Broadcasting Corporation. Tertiary Education (Competition)

alisa
Download Presentation

UNIT 1: INTRODUCTION/ EXTERNAL ENVIRONMENT

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. UNIT 1: INTRODUCTION/ EXTERNAL ENVIRONMENT

  2. Strategic Episodes • Kenya Airways • Equity Bank • Mumias Sugar Company

  3. Fast Foods - Steers - Nandos • Radio stations - Kameme - Kiss FM, Classic FM, - Kenya Broadcasting Corporation

  4. Tertiary Education (Competition) - UON vs Private Universities - UON vs Public Universities

  5. Public Transport - Akamba Public Road Services - Coast Bus - Jogoo Kimakia - Benways - Shaggy - Mbukinya Enterprise

  6. The External Environment • Environmental changes shape opportunities and challenges facing organizations in Kenya. • Need to adjust to these changes to remain successful in future. • Nature of environmental changes:- Global, regional, national (local).

  7. ORGANIZATION – ENVIRONMENT INTERFACE • Customers • Government • Competitors • Technology, etc. INPUT THROUGHPUT OUTPUT ENVIRONMENT

  8. The External Environment • What is the direction of change? • What is the speed of change? • What is the response capability of my company • What is my company doing about these changes?

  9. Reforms in Kenya • Interventionist Economic System • Free Market, Competitive System - Liberalization - Deregulation - Price decontrol - Privatization

  10. Reactions of Kenyan Companies to Changing Conditions • Lay offs and sackings • Cutting costs • Reorganizing the marketing department • Adjusting target markets • Diversification • Developing new products and services

  11. Marketing gimmicks • Exports • Small is ‘beautiful’ • Price cuts • Corruption • Migration

More Related