Patent Analytics & Beyond

1. Patent Analytics & Beyond Providing Context for Information

2. The BlackBerry Patents • Five patents on the subject of RF communication with mobile processors • Judge threatened an injunction which would have forced RIM/Blackberry to shut down service • On the surface they appear to read very directly on RIM’s business • But are these patents really what they appear to be?

3. Claims Originality of Blackberry Patent • All five patents have very lengthy, extensive claim language, around electronic mail devices • Very little text in these claims is original. • Taking context into consideration, the technical merit of these patents is questionable. • $120M / patent licensed an appropriate valuation?

4. Other examples of how text analysis can provide context • Identify related content • Taxonomy Creation • Synonym Generation • Duplicate Detection • Emerging issues • Correlations between structured and unstructured data • Orthogonal Filtering • Significance based Alerts The need for information context is not confined to Patents

5. HBO TV Series: The Wire • Thesis: many of societies most systemic problems are enabled by poor/inaccurate/incomplete information about what is really going on. • Law enforcement • The “Street” • Government • Education • Judiciary • Local Press • The decline of mainstream media may indicate this problem is going to get worse. “The bigger the lie, the more they believe” - Detective William “Bunk” Moreland Video

6. The good news Largely homogeneous access to the same information Largely unfiltered by any controlling authority Limitless diversity of opinion and endless discussion The community will police itself. “Wisdom of Crowds” The not so good news Shrinking market share of traditional media Lack of vetting Individuals tend to seek out information sources having similar views Greater potential rewards of purposeful deception Lies based on accurate information are harder to detect Is widespread information availability the solution or the problem? Just because your voice reaches halfway around the world doesn't mean you are wiser than when it reached only to the end of the bar. – Edward R. Murrow

7. Today’s information context challenges • Phishing • Junk Information • News/publishing Fakery • Complex/Opaque financial vehicles • Targeted Personal Finance Schemes • Criminal Fakery

8. The Vegemite Ban Example Innovating with “Misinformation”

9. Vegemite Ban: the long tail (tale)

10. Some News Sources Confirm

11. The Denial (10/25/06)

12. And the Discussion goes on…is it, or isn’t it banned?

13. Tracing the Source

14. Providing Information Context as a Service • Service Systems Framework • Co Creation of Value • Information Service Supply Chain • Factors Effecting Service System Evolution • Technology change • Economic shifts • Culture • Globalization • Community Pressures • Market Competition • Governance Source: Prof. Stephen Kwan, SJSU

15. Credibility Scoring (“net cred”) Cred = 20 Cred = 90 Cred = 80 Cred = 50

16. Conclusions • Information without proper context can cause errors, confusion, and even serious economic disruption • We have demonstrated how text analysis in the patent space can help provide context far more effectively than manual methods • We feel these methods generalize to other types of unstructured information • The ability to provide better information context and validation will be key to individual and corporate survival in a world where a smaller and smaller percentage of information comes from “authoritative” sources.