1 / 7

Draft Communication Strategy

Draft Communication Strategy. Objectives of the GPP. To provide a tool to help industry better dialogue about packaging and sustainability – working together based on facts, consistent approach, etc. Key Audience. CEOs Board of CGF (50) Non board members (350)

declan
Download Presentation

Draft Communication Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Draft Communication Strategy

  2. Objectives of the GPP To provide a tool to help industry better dialogue about packaging and sustainability – working together based on facts, consistent approach, etc

  3. Key Audience • CEOs • Board of CGF (50) • Non board members (350) • Lead decision makers/implementers within organizations

  4. Objectives • Short Term (January-June 2010) • Make aware of existence of final report, read, and begin implementation within organization • # of companies engage in pilot • # of companies making public statement around engagement (within organization, within board or publicly) • Board endorse report, adopt as global language/tool kit • Medium Term (June-November 2010) • Broader adoption of global language • Have metrics validated out of pilot and have companies implementing them • Longer Term (2011-2015) • Metrics as springboard into other functions/areas • Companies adopt/implement metrics • Better dialogue between manufacturers and retailers about packaging

  5. Short Term Tactics To be completed by end of March 2010 • Centralized list of trade publications • Letter to CEOs with copy of report (April) –signed by Sir Terry Leahy and Paul Polman • PowerPoint presentation of key report info • Key messages and FAQ document • Activity report on company pilots • Identify/brief/train spokesperson – someone on the steering group (i.e. Kraft and Tesco) • Identify by market spokespeople (Europe, NA, retail, manufacturer, etc) • Announcement to trades – next week (details in release)

  6. Key Events for Communication • February 10 - Walmart meeting (Vancouver) • March 16-17 – Sustainability and Packaging (Florida) • April 6-7 – Walmart Sustainability Packaging Expo (Arkansas) • April 19-21 – SPC meeting (Boston) • April 21 – EUROPEN meeting (Brussels) • May - FMI conference (Las Vegas) • May 26-27 – Bogota Columbia • June 1-4 – ISO SC4 meeting/WPO meeting/Packaging Expo (Beijing) • June 7-9 – U-connect (Pete- GS1) • September 17-19 – PAC/CCGD summit (Niagara on the Lake) • October 4-9 – Tokyo PACK (Tokyo) • October – GMA/FMI joint sustainability conference (Washington) • November 22-27 – Emballage (Paris)

  7. Communications Task Force Led by CGF • AIM • CCGD • EUROPEN • FCPC • FMI • GMA • GS1 • PAC Deadline for volunteering – January 29, 2010 – contact julian.carroll@europen.be

More Related