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Miss Meer’s A Shoe Boutique

Miss Meer’s A Shoe Boutique. Kim Starr Kari Hansen. Locations. Eugene 207 E 5th Ave Corvallis 451 SW Madison. History. Owner: Meera Majors Eugene location opened November 2001 First on the block Corvallis opened in July 2005. Mission. Creating a fun shopping environment

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Miss Meer’s A Shoe Boutique

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  1. Miss Meer’sA Shoe Boutique Kim Starr Kari Hansen

  2. Locations • Eugene • 207 E 5th Ave • Corvallis • 451 SW Madison

  3. History • Owner: Meera Majors • Eugene location opened November 2001 • First on the block • Corvallis opened in July 2005

  4. Mission • Creating a fun shopping environment • Target Market • Customer Service • Club Cards • Sales

  5. Franco Sarto Kenneth Cole Reaction BCBG Girls Michael Kors Seychelles Uggs Frye Jessica Simpson Kenzi Nine West Steve Madden Jeffery Campbell Calvin Klein Guess Lacoste Brands

  6. Employees • Eugene • 4 girls including a manager • Corvallis • 3 employees with no manager • Keeps a small staff because of responsibilities instilled

  7. SWOT: Strengths • Great customer services • Exclusivity on brands • Strong locations/store hours • Competitive styles and prices • Customer cards

  8. SWOT: Weaknesses • Lack of sales • Small back stock inventory • Website isn’t working • Ordering abilities • Exclusive Contracts • Open door policy

  9. SWOT: Opportunities • New Locations • Gaining new brands • Upgrading website

  10. SWOT: Threats • Nordstrom • Macy’s • Zappos.com • Shoetini’s

  11. Sources • www.missmeers.com • Kim Starr, Miss Meer’s employee • www.nordstrom.com • www.zappos.com Nora would shop at Miss Meer’s

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