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Global Sales Meeting May 14, 2014

Global Sales Meeting May 14, 2014. Agenda : Branding Overview State Of The Business Key Insights 2015 Objectives -------------------------------------- Potty, Bath, Infant Feeding, Toddler Feeding 2015 Product Strategies 2015 Product Concepts Marcom Overview Key Takeaways.

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Global Sales Meeting May 14, 2014

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  1. Global Sales Meeting May 14, 2014

  2. Agenda: • Branding Overview • State Of The Business Key Insights2015 Objectives • -------------------------------------- • Potty, Bath, Infant Feeding, Toddler Feeding • 2015 Product Strategies • 2015 Product Concepts • Marcom OverviewKey Takeaways

  3. Branding Overview

  4. State of the Business

  5. Brand Financials US/C/Latam EUAus/NZ Total 2013 Act $ 91.1 M $1.2 M $5.3M $110.5 M 2014 Bud$ 91.6M $ 1.1M $6.1M $109.8M 2013 Gross Trading Margin Actual: 47.0% • 2014 Gross Trading Margin Budget: 47.9%

  6. Key Insights

  7. Key Insights / Market Trends • The Industry: down 7% ($2B, vs. $2.1B, last 52 Weeks ending 3/14) • Our Consumers: • Birth rates are down, but expected to turn around • Millennials don’t have a lot of $ • New ways to reach them • Our Customers (Retail): • Challenging time • Senior Mgt changes and new buyers coming in (TGT, BRU) • Seem open minded / listening / want us to win • Our Competitors: • Many experiencing financials troubles • Continue to be many players; consolidations/buy outs

  8. 2015 Objectives

  9. 2015 Objectives/Strategies • Grow Toddler Feeding: • Drive The First Years NEW Toddler Feeding line • Expand Disney offerings in cups &meal time; new characters, • new formats • Establish strength in Infant Feeding: • Leverage ACA to drive price/performance of our Pumps • Innovative BF Accessories round out program • Grow Potty Business • Full range Disney potty systems (2 new) and rings (all new) • New! The First Years Potty • Own the Bath Business across TOMY

  10. Key Takeaways

  11. Key Takeaways • Selectively forget the past… • The First Years Brand is in a great position! • New Focus, New Look, New Voice • FOCUS and DRIVE: • TFY Feeding, Disney Feeding • Breastfeeding Pumps/Access • Potties (Disney and The First Years) • Bath

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