Wednesday 14 th May 2014

1. Transform your BC and Recover Smarter:The changing agenda for business continuityInnovation Centre Launch Wednesday 14th May 2014 Mike Osborne Managing Director: Business Continuity

2. Welcome & Housekeeping • Mobile Phones/PDAs to silent please • Fire alarms / evacuation procedures • Refreshments – between 11-12 & lunch at 13:00 • Toilets • Presentations available after the event • Private Room, WiFi & Video Conf if needed

3. About our Aston Site • Integrated Innovation & Recovery Centre • Workarea, IT, Mobile & Datacentre facility • 15 recovery suites all with separate entrances • 450 fully equipped positions each with DDI telephony • 450 high specification PCs with TFT screens • Auxiliary office equipment including faxes/photocopiers/printers • 2,852 sqft on-site datacentre/secure hosting • 100+ Racks in Tier III designed Daracentre • Cloud Backup & Recovery Hub • 14 server/communication rooms • N+1 UPS & Generators • 4 meeting/managers rooms • 1 Seminar room • Incident command/war room • Kitchen facilities available to all suites Aston West Midlands Recovery Centre

4. One of Many in our UK Focused Offering 18 Regional IT & BC Centres 5 Major Hosting Datacentres 8 Additional Datacentres 7,600Workarea Positions 1,600Datacentre Racks 10Gb &1Gb Diverse Network 2 Network Operations Centres - Services Desk - Help Desk - 24/7 Monitoring - Invocation Response Approx 1 Hour from most UK Businesses

5. A Heads-Up: Themes of the Day Innovation: The process of translating an idea or invention into a good or service that createsvalue or for which customers will pay.To be called an innovation, an idea must be replicable at an economicalcost and must satisfy a specific need. Innovation involves deliberate application of information, imagination and initiative in deriving greater or different values from resources, and includes all processes by which new ideas are generated and converted into useful products. In business, innovation often results when ideas are applied by the company in order to further satisfy the needs and expectations of the customers Transformation: In an organizationalcontext, a process of profound and radical change that orients an organization in a new direction and takes it to an entirely different level of effectiveness. Unlike 'turnaround' (which implies incremental progress on the same plane) transformation implies a basic change of character and little or no resemblance with the past configuration or structure. Resilience: Ability of an equipment, machine, or system to absorb the impact of the failure of one or more components or a significant disturbance in its environment, and to still continue to provide an acceptable level of service.

6. Live Demonstrations – lot’s of them!

7. Agenda 09:50 Welcome and Introduction 10:00 Time to Transform and Recover Smarter in 2014 Mike Osborne, Phoenix 10:30 Recover IT Better for Less Chris Coulson, Phoenix11:00 Refreshment Break, BC & Innovation Centre Tour and Demonstration12:00 Guest speaker: A Phoenix Customer Experience Philip Hill, Alliance Homes12:20 Simple Business Continuity – BCM Assurance, Paul Gant, Phoenix 12:50 Integrated IT, Recovery & Resilience Mike Osborne, Phoenix 13:00 Innovation Centre Launch Jason Wouhra, IoD13:15 Lunch - enjoy a traditional Birmingham Balti14:00 Close of main event / Phoenix Business Continuity Customer User Group A Crisis Management simulation exercise15:45 Customer User Group Close

8. 25 Years of BC Market Evolution 1 IT Disaster Recovery: 1989-2002 - Computerisation of Business, Millennium Bug 2 Business Continuity: 1995-2014 - Experience, Terrorism, Regulation, Customers 3 Business Resilience: 2012…. - Technology enabled expectations, Data Growth

9. Technology Driving Resilience Both for Demand & Delivery of Resilience • Virtualisation has revolutionised IT performance & Costs • High Speed Comms highly available & affordable • Voice Over IP & Unified Comms in mainstream • Cloud Services – Access Any App, Anywhere, Any Device • Bring Your Own Device & Home working functionality • Big Data & Analytics – Huge Volumes & Dependencies • Breakthroughs in Backup technologies • Reduction in cost of Storage

10. Technology is getting Cloudy • The market model for cloud computing comprises: • DRaaS DR as a Service • SaaS Software as a Service • IaaS Infrastructure as a Service • PaaS Platform as a Service • BPaaS Application/Processes as a Service TechMarketView estimate that the UK cloud computing market was worth £3.3bn in 2012, nearly 12% higher than the previous year. They forecast that growth in cloud computing will accelerate every year throughout the forecast period to reach £6.1bn in 2016, representing a CAGR of almost 16%.

11. Especially in IT Disaster Recovery & Data Source CIF

12. Understanding the Benefits & Risks • The risks from cyberspace (including the internet, wider telco networks and computer systems) have been identified by the Government as a high risk. • The UK is one of the most secure places in the world to do business - already 8 per cent of UK GDP is generated from the cyber world and that is set to grow. • The UK is facing an ongoing, persistent threat from other states, terrorists and criminals operating in cyberspace. • However, cyber-crime has been estimated to cost the UK economy billions of pounds per year and therefore it is vital that we protect and preserve our interests in cyberspace.

13. What does Cloud mean to Phoenix? It creates very significant opportunities but also very significant threats to the Business Continuity industry. Therefore the challenge for Business Continuity providers is to understand its place and purpose within our industry. How can the industry needs and the professional disciplines be underpinned or enhanced by the Cloud? During 2013, with one foot very firmly in the BC practitioner world and the other entrenched in technology solutions, Phoenix has taken-on the challenge of developing resilient Cloud production and Cloud-based IT recovery services and exceptional business continuity planning, backup and restore expertise all leveraging Cloud technology and BC principles.

14. How does it fit in our Strategy? DR as a SERVICE • Cloud Data Backup • Online Replication • Archive & Retention • Virtual Servers • Hosted Virtual Desktop & Telephony • Shadow Planner S/W • BCP • Notification • Managed BCM • BCP Consultancy • IT Service Continuity Management • IT DR • Mobile Datacentres • Workarea Recovery • Dedicated • Syndicated • Trading Floor • Datacentre Hosting Supplier Relationship Recovery Resilience Solution Advisor BCM ASSURANCE BUSINESS CONTINUITY

15. Agenda 09:50 Welcome and Introduction 10:00 Time to Transform and Recover Smarter in 2014 Mike Osborne, Phoenix 10:30 Recover IT Better for Less Chris Coulson, Phoenix11:00 Refreshment Break, BC & Innovation Centre Tour and Demonstration12:00 Guest speaker: A Phoenix Customer Experience Philip Hill, Alliance Homes12:20 Simple Business Continuity – BCM Assurance, Paul Gant, Phoenix 12:50 Integrated IT, Recovery & Resilience Mike Osborne, Phoenix 13:00 Innovation Centre Launch Jason Wouhra, IoD13:15 Lunch - enjoy a traditional Birmingham Balti14:00 Close of main event / Phoenix Business Continuity Customer User Group A Crisis Management simulation exercise15:45 Customer User Group Close

16. Better business continuity outcomes with DRaaS Chris Coulson Data Services Product Manager

17. The Data Protection Challenge

18. The Data Protection Challenge Recovery Complexity, Risk, Compliance & Recovery

19. The DRaaS 10 Point Data Protection Checklist

20. 1 - How much data do I have?

21. 2 - What’s Really Important?

22. 3 - What can wait?

23. 4 - Where in my infrastructure is it?

24. 5 - How do I access & secure my data? Multi-Layer Authentication FIPS Level Encryption

25. 6 - How quickly do I need to recover? 12 11 1 10 2 3 9 8 4 7 5 6

26. 7 - Can I recover at all?

27. 8 – So who will be around to do it?

28. 9 - How much will downtime cost? *Based on £50M turnover business

29. 10 - When is data loss unacceptable?

30. What does DRaaS deliver?

31. DRaaS The Objectives • Simplify – Data protection procedures • Enhance – Recovery operations • Improve – Recovery time & reliability • Save - Money from lost time/outage

32. The Opportunities & Risks of DRaaS

33. DRaaS Opportunities • Leverage industry expertise • Cost effective alternative to internal DR • Production equivalent infrastructure • Realign staff time to improving internal system • Capex to Opex- and pay for what you use models • Defined SLAs • Fully managed service

34. DRaaS Risks • Leaving recovery to 3rd party • Removing the element of control/contact from the BC manager • Lack of BC credentials in DRaaS providers • Shared resources without risk management • Predominantly based on virtual servers • Mismatch of understanding - DRaaSas viable DR cover against what is actually supplied by the provider

35. DRaaS v Traditional Tape RecoveryReduce Recovery Time Objectives Action Time Incident 0 Hours Call off tapes (off-site storage, full deck) 8-12 Hours Index/catalogue 4 Hours+ Recover backup server 2 Hours Commence data recovery <1 Hour

36. How much will downtime cost? *Based on £50M turnover business

37. What is Phoenix DRaaS?

38. What is Phoenix DRaaS?

39. What is Phoenix DRaaS? The Services • Cloud Backup & Recovery – Secure Server & End Point Data Protection • Replication – Live Data Replication • Virtual DR (VDR) – Automated server & data recovery • Phoenix Mirror – NetApp ‘snap mirror as a service’ All with data recovery provided by Phoenix

40. The Data Protection Challenge - Revisited Recovery Complexity, Risk, Compliance & Recovery

41. The Data Protection Challenge - Solved Recovery Managed Recovery, Reduced Complexity & Risk, Ensuring Compliance & Resumption

42. What’s next?... Integrated IT Operations & Recovery with Phoenix Archive Services

43. Growing Importance of Archiving Data Why Archive? • Legal and Compliance • Better use of Primary Storage • Shrink Backup Windows • Reduce Human Error • Secures Critical Information • Discovery and Data Mining • Disaster Recovery • Accountability • Identifies Problematic Behaviour

44. Archive, Recover, Share or Analyse? Upcoming Phoenix Archive Services • File Archive • Email Archive • SharePoint Archive • Global File Services • Secure File Sharing • Data Analytics

45. Importance of Data over Time • 100% of Data Created today is Business Critical… • … but, under 5% of this will be business critical in a year • 20% of Data is Critical to Running your Business • Tier 1 Data needing Backup and Business Continuance • 80% of Data is Important to your Business • Tier 2+ Data suited to Archiving over Backup • Annual Data Growth is 40% per Year % Data in an Organisation Capacity optimised Performance optimised How Data Ages Over Time

46. Integrated Cloud Archive & Recovery Cloud Backup & Virtual DR Cloud Backup • Reduction in overall Stored Data • Release of Customer Capacity • Reduced Archive costs • Improved Tier I restore <1 Hr • Integrated Server Capacity 10Tb 2Tb Cloud Data Store Archive Data Store 14Tb 20Tb 8Tb Tier II 10Tb Tier I & II 2Tb Tier II 8Tb Tier II Virtual DR Service Customer Data Virtual DR Servers 2Tb Tier I <1hr

47. Summary Understand your data Understand your infrastructure Understand your networks Understand your business Align DRaaS to requirements Integrate with existing BC Provision Recover Smarter

48. Overlaying Technology to Improve Resilience Mike Osborne

49. Workarea Recovery: Core Operations & Staff – circa 25% of staff Transforming Workarea with Technology?

50. Workarea Challenge Beyond Days 3-7?