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MDDA. Presentation to Parliament Portfolio Committee on Communications 15 June 2004. Mandate. The MDDA should: “…(C)reate an enabling environment for media development and diversity … which reflects the needs and aspirations of all South Africans
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MDDA Presentation to Parliament Portfolio Committee on Communications 15 June 2004
Mandate The MDDA should: • “…(C)reate an enabling environment for media development and diversity … which reflects the needs and aspirations of all South Africans • “ Redress exclusion and marginalisation of disadvantaged communities and persons from access to the media and the media industry; • “Promote media development and diversity by providing support primarily to community and small commercial media projects…” (Preamble MDDA Act)
The MDDA Team • Kanyi Mkonza – Chairperson • Tony Trew – Board member • Libby Lloyd – CEO • Annand Chaytoo – Finance Manager
Vision and Mission Vision Each and every South African citizen should have access to a choice of a diverse range of media Mission The MDDA is a development agency that will assist in building an environment where a diverse, vibrant and creative media flourishes and reflects the needs of all South Africans
Vision and Mission How • Grants • Leveraging resources and support • Conducting and funding research • Facilitating capacity building • Advocating for media diversity and development Who • Historically disadvantaged groups • Historically diminished language and cultural groups • Inadequately served communities
Short History • December 2002 Board appointed • January 2003 First Board meeting • March 2003 KPMG/UXOLO appointed as project managers • July 2003 draft regulations published • August 2004 CEO appointed • November 2003 first call for applications • December 2003 Strategic plan adopted • January 2004 first decisions on applications • April 2004 second round of decisions on applications
MDDA Act • Board must prescribe detailed selection criteria for community media, small commercial media and research projects • Board must prescribe percentages of grant funds to be used for community media, small commercial media, research • Board must prescribe the percentage of funds to be used for administration costs
Key Principle of Regulations • Regulations should stand the test of time • Regulations should not be time bound but broad enough to address changing needs over the next few years. • Regulations should encourage sustainability rather than dependency • Regulations must ensure good corporate governance by media projects • Regulations should be simple to understand and apply
Key Research Findings • Rural areas don’t have diversity. Major cities do. • Women, elderly, people with disabilities underserved • Print 2/3 small commercial • Radio 91% community • Media predominantly in English • Electronic media faces lack of management skills, difficulties in attracting advertising, content not developmental. • The print sector faces similar but also difficulties in distribution, high printing costs and verifying circulation
Funding Principles • MDDA will be both reactive (respond to applications) and proactive (initiate projects) • The MDDA shall actively encourage collaboration between different media groups and with other community entities
Funding Principles cont… • The MDDA will prioritise support for media in rural areas and/or for audiences not adequately served by other media. • The MDDA will where possible prioritise the concept of matching grants • The MDDA will encourage gender equity and the participation of all sectors of a community in media – including women, children, the elderly and people with disabilities.
We will fund • Core running costs and once off projects for community media projects • Once off projects/investments aimed at increasing sustainability of small commercial projects • Training and Capacity Building for media projects • Research aimed at promoting media development and diversity
We won’t fund • Projects controlled by government, political parties or entities which are funding the MDDA. • Specific needs that are already adequately met by other donors. • New media projects in metropolitan areas of Johannesburg, Durban and Cape Town unless they cater for inadequately served audiences. • Unlicensed radio or television stations though seed funding may be made available. • Conferences and attendance at these. • Media earmarked for a foreign audience.
Disbursing Grants • First Call November 2003 • Decisions January 2004 • Decisions April 2004
Different projects supported • 11 Community radio projects • 4 community print projects • No small commercial electronic projects • 4 small commercial print projects Total 19 projects R3.6m
Community Radio Partners • Moletjie Community Radio - to build a studio - outside Polokwane • Moutse Community Radio (Dennilton), Takalani Community Radio (Eastern Cape), Radio Unique (Eastern Cape), Barberton community radio - Mentoring • Radio Mams in Mamelodi and Khathorus Community Radio for running costs
Community Radio partners cont • Radio Teemaneng in Kimberley for lightning conductor • Radio Vukani Cala Eastern Cape running costs and infrastructure • Workers World Production - training on production of labour slots • National Community Radio Forum research into establishment of ad agency, convergence, and cheaper signal distribution
Community Print Partners • High School Media Project- Just Jy - Cape Town training of students over a year • Agenda Feminist Media Project - production of one edition a year for three years and upgrade of computer equipment • Amazwi Writers - Hluhluwe KZN - seed funding to establish writers training group and newsletter • Nkomazi- the Voice - emergency funding for six months production whilst develop sustainability plan
Small Commercial Print Partners • Leseding News - Rustenburg and NW - training and computers • Free State News - training and equipment • Big News - national magazine for SMME’s - research • Genuine Magazine - KZN family magazine - for strategic planning
Other activities 2003 • Still finalising funding agreements with partners • Marketing workshops • Successful intervention with SARS to save a station • Agreement with ICASA • Joint actions and research with DoC
Funding 2004/2005 R7m (government) Between R9m – R10m print and broadcasting partners Total R16-R17m R12m for grants/projects (75%)
Key Plans 2004/2005 • Streamline grant making process Disburse funds efficiently Procure project tracking system • Develop proactive strategies Develop plan for audience research Explore ways to address distribution, printing, advertising problems
Key Plans 2004/2005 cont... • Indirect Support Marketing workshops with AMF & AMASA Explore partnerships for low interest loans Revive media funders forum
Partnerships • Partnership to encourage critical media thinking amongst school students • Develop partnerships to promote reading • Draw in skills of funding partners for capacity building
Key Plans for 2004/2005 • Garner more resources - Develop strategy to garner international support • Consolidate mentoring plans - Develop mentors database - Develop mentoring strategy/process
Key plans 2004/2005 • Communicate - Keep communicating deadlines for applications through media networks - Target communication progressively to under served communities/priority areas through SABC radio, NDA offices, post offices, roadshows - Focus on profiling partners
Conclusion • Thank you
