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Competitions soft drink adverts

Competitions soft drink adverts . Innocent competition . The main competition to are product

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Competitions soft drink adverts

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  1. Competitions soft drink adverts

  2. Innocent competition • The main competition to are product • In the innocent advert they push the idea of the five a day fruit content and give it a look of a happy bright and colorful day with it. And using a child with the video advert with them starting with them in the background and with the drink in the foreground when the child runs toward it picks it up says to me that with this smoothie you will grow big and strong.

  3. Innocent target audience • It manly focuses at kids with bright coolers and more than lively vice over's with kids staring in the video adverts • But with the use of words like anti-oxidants and citric acid this will sell to adults tow wanting a tasty drink on the go

  4. Innocent positives and draw backs • The soft drinks company found a gap in the market with smoothies for every day life But in this went to far with claims BBC news Smoothie ad claims 'broke rules' A smoothie advert which claimed the fruit drink could rid the body of toxins, has been criticized by the industry watchdog.

  5. Advertising techniques • Celebrity endorsement: Something the company didn't do was use a celebrity or figure endorsement if I had the opportunity I would use someone like ollymurs people like him and as his personality and figure match the the drink where someone like e.g Cheryl Cole wouldn't of suited the drink and audience because she doesn't have a large support of people in are target audience. This is a link to one of her t.v adds http://vimeo.com/15659738 • This is a link to one of olly’s adverts http://vimeo.com/olly264845839 • Peer approval using kids in the innocent advert will allow kids to connect with the soft drink. When they start seeing friends in school with the smoothie in there lunchboxes they will be more likely to get it themselves. • nurture parents seeing all the different types of advertising will have there maternal instincts flowing from the kids and vibrant colors

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