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Towards a N ew Narrative of Leadership. Challenges. Purposeful Leadership versus pure Profit Maximization Trust building , internal and external , through sustainable value creation Mutual Leadership versus Self -C entric L eadership Mutual value creation with and for stakeholders
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Challenges • PurposefulLeadership versus pure Profit Maximization • Trust building, internalandexternal, throughsustainablevaluecreation • MutualLeadershipversusSelf-CentricLeadership • Mutual valuecreationwithandforstakeholders • InterconnectedLeadership versus a Firm-Centric View • Value creation in networks
Building a New Narrative ofLeadership • Fromthe invisible handofthemarket • tothevisiblehandsofleaders • Markets do not operatebytheirown invisible hand but bythevisiblehandsandtheactiveshapingoftheleaders Sources: Sachs S., Rühli E., Stakeholders matter. A New ParadigmforStrategy in Society, Cambridge University Press, in print Alfred D. Chandler: The Visible Hand. A Managerial Revolution in the American Business, 1977
Aimoftheproject • Building a New Narrative ofLeadership • Development ofSupportingStructures: ImplementationandEvalution in FirmsandOrganizations
Pioneerssharing experience of new narrative ANew Narrative of Leadership Center for Human Resources Management & Leadership Center for Corporate Social Responsibility Institute for Strategic Management: Stakeholder View Funding partnersinvesting in project; gaining new rights Storytellerpooling of existing knowledge for new narratives Central-Platform (e.g. blog) Social Media-Platform Configurationofthe Project: Engaged