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Cost Effectively Deploying Solar Energy on the DELMARVA Peninsula. . Dave P. Buemi President & CEO Prescient Marketing, Inc. GreenWorks Solar Energy, Inc. 11/29/2007. About Prescient & GreenWorks. Prescient – new solar technology commercialization expeditor
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Cost Effectively Deploying Solar Energy on the DELMARVA Peninsula .Dave P. Buemi President & CEO Prescient Marketing, Inc. GreenWorks Solar Energy, Inc. 11/29/2007
About Prescient & GreenWorks • Prescient – new solar technology commercialization expeditor • GreenWorks - product manufacturer, marketer and distributor of solar products globally • Headquartered in Annapolis, Maryland with offices in Hong Kong and the United Arab Emirates
Solar Energy – No War Required • The solar energy that falls on Saudi Arabia alone each year is equal to the entire proved reserves of coal, oil and natural gas in the world. - Ford Foundation
The 4 – 5x Myth • Routinely cited figure • Solar PV is actually less expensive Utility cost $0.11 kWh Health/ Enviro $0.08 kWh Gov’t subsidy $0.09 kWh Total$0.28 kWh Solar PV ~$0.20 kWh (with no subsidies!)
Exploding Market • Forecast: 30% per year growth through 2016
Drivers • Global energy demand - 17 trillion kilowatt hours in 2005 to 27 trillion kilowatt hours in 2025 (EIA) • Environmental, energy security, gov’t incentives • COST
Solar Energy Technologies • Solar Thermal • Water Heating • 70 GWth global installed capacity • Photovoltaic(PV) • Devices for direct conversion of photon energy into electricity • 1,744 MW global installed • Concentrating Solar Power(CSP) • Mirror devices/steam generators • 40 MW global installed
Photovoltaics • Various technologies • Silicon wafer >90% market share
Grid Tied Solutions Graphic: EI Solutions
Location Economics • Comparison of insolation – US and Germany
Location Economics • Utility cost • Subsidies • Net Metering
Size & Cost • How big? • How much? LOCATION: Googleplex SYSTEM SIZE: 1.6 MW ENERGY OUTPUT: 2,611,719 kWh per year SAVINGS: $393,000+ annually RESULTS: CO2 emissions reduced by 3.6 million pounds per year, (equivalent to 4.28 million car miles/year)
Determine Size • How much energy do you use? • When do you use it? • Have you completed energy efficiency upgrades?
System Considerations • Building, land, other? • Roof or ground space size? • Age of roof? • Flat or pitched? • Which direction & degree? • Obstructions?
Installation Issues Type of Roof: –Standing seam –Built-up –PVC Ground Conditions: –Soil –Distance to meter • Tracker: • –Full day coverage? • Canopy/other: • –Does structure • already exist?
Tuning for Value • When is peak usage? • Peak power rates? –What is the rate? • Type of incentives? • Net metering?
Financing for Value • Issues: • Return rate • Tax appetite and strategy • Operating or capital expense • Purchase & Financing Options: • Cash purchase • Power Purchase Agreement (PPA) • Lease (capital or tax lease) • Debt or bonds
Thank You! Dave P. Buemi President & CEO Prescient Marketing, LLC2615 Ogleton RoadAnnapolis, Maryland 21403 USA Main 410.268.1240 | Mobile 410.212.7023| Fax 319.937.0015dave.buemi@premktg.com |www.premktg.com "The economy and the environment are the same thing. If it’s un-environmental, it is un-economical. That is the rule of nature.” Mollie Beattie