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An internationally successful and innovative Fashion Accessory concept for any retail outlet!

An internationally successful and innovative Fashion Accessory concept for any retail outlet! Represented in South Africa by Focus Marketing (www.focusmarketing.co.za) P.O.Box 25193 Gateway 4321; Tel: (031) 561 1210; Fax: (031) 561 6413 Email: darryl@focusmarketing.co.za

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An internationally successful and innovative Fashion Accessory concept for any retail outlet!

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  1. An internationally successful and innovative Fashion Accessory concept for any retail outlet! Represented in South Africa by Focus Marketing (www.focusmarketing.co.za) P.O.Box 25193 Gateway 4321; Tel: (031) 561 1210; Fax: (031) 561 6413 Email: darryl@focusmarketing.co.za Website: www.focusmarketing.co.za

  2. Africa Gold – a fully co-ordinated international partnership Inch of Gold Worldwide (founded 1982) Focus Marketing South Africa (founded 1985) Young Entrepreneur Franchisee Drive with the IDC and Commercial Banks Retail SA Africa Gold Franchised Displays

  3. Executive Summary • “Africa Gold” is the culmination of a joint venture between:- • Inch of Gold, International - the internationally successful Fashion Chains and Accessory company founded in 1982; • Focus Marketing - a well known Franchise and Product Marketing Company operating since 1985 in South Africa (see www.focusmarketing.co.za); and • SA’s Franchisee financing Institutions – viz The Industrial Development Corporation of South Africa (the IDC) and selective Commercial Banks; • The objective is to establish this unique and internationally successful concept of retailing Fashion Chains By-the-Inch in South Africa by empowering young entrepreneurs; • Inch of Gold now operates in more than 900 outlets throughout the USA, and almost 500 throughout Canada and Europe, offering:- • revolutionary and custom-made (while-you-wait) fashion chains and accessories with an unconditional lifetime guarantee; • 24 years of proven and profitable sales to a wide cross section of consumers; • Focus Marketing has been appointed in South Africa to promote the Inch of Gold concept under the trademark “Africa Gold” with the objective of:- • Building the “Africa Gold” brand into a well known range of unique and affordable Fashion Accessories attracting all consumers - from young to old; • Turning dead space in stores and shopping centres into profitable rental spaces (The concept can be traded in any area from 2m2 to 15m2 and has a high shopper interest due to its unique retailing concept); • Promoting young entrepreneurs (especially from PDI backgrounds).

  4. Alternative Designs - Kiosk • New design for a Large Retail kiosk (Gateway, Menlyn Park, Midlands Mall, Pine Crest) • Size:- 2,5m x 2,5m = 6,25m2 • Height:- 2,65m • Ideal locations:– • a) Shopping Mall Atriums • b) between or underneath escalators • Fashion chains and accessories are accessed by attendants from front and back and can be locked inside at night

  5. Alternative Designs – Wall Stand • New design for various shopping centers nationwide • Size:- 2,5m x 1m = 2,5m2 • Height:- 2,65m • Ideal locations:– • a) Against any unused wall; • b) Between or underneath escalators • Fashion Chain displays and Accessories are accessed from the front and locked inside at night.

  6. Alternative Designs at Selective Shopping Centres • A “Wall Stand” kiosk at Waterfall Mall - 2,5m across, 1m wide and 2,65m high; • Hosts a 36 reel display; • Turnovers average R2 200 per day

  7. Alternative Designs at selective shopping centres An 8m2 “Open” Shop at Westville Mall returns R2200 per day A 3m2 “Barrow Kiosk” or “Mall Cart” at Gateway/Menlyn Park returns R2500 per day

  8. A Mall Cart at Meerensee, Richards Bay • This cart is 2m across, 1m wide and 2,5m high; • It displays 36 reels; • Turnovers average R2 000 per day

  9. Test Market Results prove Africa Gold Retail Display Stands attract consumers • The retail display concepts shown in the previous slides were test marketed at various venues throughout SA from November 2005 to date, achieving excellent results with minimal marketing effort:- • 24 reel “Mobile” Party Plan and Flea Market displays (2,5m2) returned sales of R3 900 per day, on average (these are only traded for limited days in a month); • 30 reel “Fixed” Retail barrow/mall cart displays (3m2) at Gateway, Umhlanga, and Menlyn Park, Pretoria, have returned sales in excess of R2 500 per day (traded 31 days a month); • A 30 reel “open” shop display (8m2) at Westville Mall has returned sales of R2 200 per day, on average, with much lower rents; • All the above yield a 40% gross margin and offer about a 6 month payback;

  10. Focus Marketing’s Retail Concepts for SA make Africa Gold a must! • A strong brand name and advertising campaign for the South African market under the trademark “Africa Gold”, which is to be extensively advertised; • An array of attractive, easy to manage and cost effective display stands:- • Small 12 or 24 reel “Mobile” displays for private “parties”, corporate meetings, flea markets, festivals, fairs, fetes, sports and/or music clubs; • Medium sized 24 to 36 reel “Fixed” displays for mall carts/barrows/kiosks or small shops (from 3m2 to 7,5m2); • All marketing pamphlets and signage is professionally produced to suit the unique character of each retail outlet and their target market; • Importantly, the concept can be adapted to any size of operation – “dead” space in shopping centres can be easily transformed into tradeable areas; • All franchisees and staff are expertly trained to enhance the image of Africa Gold and the Shopping Centres in which it trades; • Focus Marketing coordinate an effective marketing effort to attract consumers to the Africa Gold displays.

  11. Retail Franchise Costs(including all product, shop fitting and display materials, start-up advertising materials, administration guidelines and training) Note: the above figures are estimates and include all items required to enable a franchisee to simply and quickly commence trading. These costs will vary depending on the size of the party plan required or retail outlet available.

  12. Revolutionary Process facilitates Lifetime Guarantee

  13. Inchof Gold chains - retailed on manageable displays that can be placed on any table or counter

  14. The Product Range STYLES 1-10 – 18k Layered Gold Retail Prices from R100 for a bracelet to R500 for a necklace

  15. STYLES 11-22 – 18k Layered Gold Retail Prices from R100 for a bracelet to R500 for a necklace

  16. STYLES23-34 – 18k Layered Gold Retail Prices from R100 for a bracelet to R500 for a necklace

  17. STYLES 35-46 – 18k Layered Gold Retail Prices from R100 for a bracelet to R500 for a necklace

  18. STYLES 47-56 – 18k Layered Gold Crystal Selection

  19. STYLES 57-68 – 18k Layered Gold Crystal Selection

  20. STYLES 69-78 – Layered Stirling Silver Collection

  21. STYLES 79-86 – Layered Stirling Silver Collection

  22. Clasps and Link Selections

  23. Crystal Pendant Selection 1-7 Retail Prices from R100 to R150

  24. Charm & Pendant Selection Retail Prices from R100 to R150

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