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Business Functions

Business Functions and Organisation BTEC Business Studies: Level 3 Unit 2 Investigating Business Resources. Business Functions. Human Resources Sales and Marketing Research and Development Production/Operations Customer Service Finance and Accounts Administration and IT. Human Resources.

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Business Functions

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  1. Business Functions and OrganisationBTEC Business Studies: Level 3 Unit 2 Investigating Business Resources.

  2. Business Functions • Human Resources • Sales and Marketing • Research and Development • Production/Operations • Customer Service • Finance and Accounts • Administration and IT

  3. Human Resources • Recruitment and Retention • Job descriptions • Person Specifications • Dismissal • Redundancy • Motivation • Professional Development and Training • Health and safety and conditions at work • Liaison with Trade Unions

  4. Sales and Marketing • Market research • Promotion strategies • Pricing strategies • Sales strategies • The sales team • Product – advice on new product development, product improvement, extension strategies, target markets

  5. Research and Development • New product development • Product improvements • Competitive advantage • Value added • Product testing • Efficiency gains • Cost savings

  6. Finance and Accounts • Cash Flow • Monitoring income/revenue • Monitoring expenditure • Preparing accounts • Raising finance • Shares • Loans • Links with all other functional areas

  7. Production/Operations • Acquiring resources • Planning output – labour, capital, land • Monitoring costs • Projections on future output • Production methods • Batch • Flow • Job • Cell • Efficiency

  8. Customer Service • Monitoring distribution • After-sales service • Handling consumer enquiries • Offering advice to consumers • Dealing with customer complaints • Publicity and public relations

  9. Administration and IT • Managing estates – cleaning, health and safety, maintenance, security • Reception • Clerical work – reporting, recording, record keeping, communication • Overview of quality control • Use of IT systems

  10. BTEC Business – Level 3 • Lesson Objectives: • All students will be able to identify different organisation types. • Most will be able to identify the Organisation type of different businesses • Some will be able to apply the theory into their assignment 1 Unit 2..

  11. Business Organisation • Organisation by type • Global businesses – complex organisation structures • National– organisation possibly stretches throughout the country • Regional – could be through a county or wider area (North West, South East, etc.) • Local – small organisations serving local area or community

  12. Business Organisation • Authority– the right to make decisions and carry out tasks • Span of control – the number of people a superior is responsible for • Chain of Command – the relationship between different levels of authority in the business • Hierarchy – shows the line management in the business and who has specific responsibilities • Delegation – authority to carry out actions passed from superior to subordinate • Empowerment – giving responsibilities to people at all levels of the business to make decisions

  13. Organisation Charts Hierarchical Structure Managing Director Marketing Director Finance Director Sales Director A B C D Purchasing Manager Sales Manager Accounts Manager Market Research Strategy

  14. MD Middle Management Organisation Charts Pyramidal Structure Senior Management Workers

  15. Organisation Charts Centralised/Entrepreneurial

  16. Organisation Charts Collaborative

  17. Organisation Charts Circular/Flat

  18. Organisation Charts Matrix Structure Marketing Sales R&D Project HR Production Finance

  19. Organisation Charts • Changes to business structures • Linked to new thinking on leadership and management • Less hierarchical • Emphasis on communication and collaboration between sections • Global businesses – more complex structures

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