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Moving to Mobile: Exploratory Services and Applications in Libraries

Moving to Mobile: Exploratory Services and Applications in Libraries. Jim Hahn, Michelle Jacobs, Lisa Hinchliffe. Introduction. “Everyone” has a mobile phone 200 plus million cell phones in the US 150 million in 2003 Marketing for Industry is Becoming Increasingly Mobile V-cast Music

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Moving to Mobile: Exploratory Services and Applications in Libraries

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  1. Moving to Mobile: Exploratory Services and Applications in Libraries Jim Hahn, Michelle Jacobs, Lisa Hinchliffe

  2. Introduction • “Everyone” has a mobile phone • 200 plus million cell phones in the US • 150 million in 2003 • Marketing for Industry is Becoming Increasingly Mobile • V-cast • Music • Behind the scenes • Googlization of Mobile

  3. Pew Center Studies • 62% are part of the Mobile Population • 58% at least 1 of 10 NON Voice Data Activities • 42% of uses on a typical day use NON voice services • 26% more important to go home and get your cell phone then your wallet

  4. Socioeconomics of Mobile • Hispanic • African Americans • Lower Income Communities Are more likely to use non voice services.

  5. Are There Academic Applications? • Calculator • Personal Computer • Intranet • Email • WWW • Laptops • IM - Instant Messaging • Social Networking MOBILE DEVICES

  6. What’s in Your Pocket? • cell phone • headphones • library card • student ID • USB • money • keys • Gym Card • Starbucks Card

  7. Non Call Cell Phone Use WHY THE CELL PHONE? • Student workspace “I DON’T WANT TO MISS ANYTHING!” UNIVERSITY OF ILLINOIS UNDERGRADUATE LIBRARY (A FRIDAY AFTERNOON…)

  8. Mobile is Everywhere

  9. Individual and Social Communication

  10. Computers and Mobile Devices Interchangeable

  11. Anywhere and Ability to Multitask

  12. Look who is doing it?

  13. How does it work? • 2 Models • Device Based • Service Based

  14. Device Based • Mobile Device Purchased • Staff Assigned to a Device to carry • Service received and answered through the device

  15. Virtual SMS • Virtual SMS number or Long Code is a channel through which SMS messages from any mobile phone can be received by an application. • email • mobile device • Virtual SMS numbers are similar to any other valid mobile telephone number. • Short Codes (which are usually 4-6 digits long) • Long numbers are 10-12 digits long (depending on the country)

  16. Upside Wireless Service Driven

  17. Planned Model • Who may ask a question? • Intended for UCLA students, faculty, and staff. • Some such as Yale provide the access number only to those with VPN/proxy access • What kinds of questions may be asked? • ANY! • Ready Reference • Research • Instructional • Directional • Who will answer my question? • Reference librarians and reference staff.

  18. Measurable Outcomes 1. Number of text reference questions received. 2. Number of text reference responses. 3. Number of text reference answers. 4. Number of questions received through text but not answered or responded to by text. 5. Text reference completion time 6. Types of text reference questions Received 7. Repeat Users (Return Rate) USER SATISFACTION MEASURES 1. Awareness of service. 2. Accessibility of service. 3. Expectations for service. 4. Reasons for use.

  19. Instruction and Outreach Services • Text Messaging Pilot Project for Office Hours IMAGES FROM UNIVERSITY OF ILLINOIS WEB SERVICES’ TOOLBOX (SOFTWARE DEVELOPED BY UNIVERSITY OF ILLINOIS WEB SERVICES IN PUBLIC AFFAIRS)

  20. Instruction and Outreach Services • iPod instructional Quizzes IQUIZ AVAILABLE AT HTTP://WWW.IQUIZMAKER.COM

  21. Instruction and Outreach Services • Way-finding animations for cellular phones

  22. Content Access • Txt msg replaces paper IMAGE FROM TRIPOD: TRI-COLLEGE LIBRARY CATALOG (BRYN MAWR, HAVERFORD, SWATHMORE)http://tripod.brynmawr.edu/search~/

  23. Content Access • SmartLibrary is context aware way-finding (2003, 2004) at Oulu University Library, Finland

  24. Content Access IMAGES FROM: AITTOLA M., RYHÄNEN T. & OJALA T. (2003)

  25. Jim “Lazer” Hahnjimhahn@uiuc.eduMichelle Jacobsmichellejacobs@library.ucla.eduLisa Janicke Hinchliffeljanicke@uiuc.edu

  26. References • Aittola M., Ryhänen T. & Ojala T. (2003) SmartLibrary - location-aware mobile library service. Proc. Fifth International Symposium on Human Computer Interaction with Mobile Devices and Services, Udine, Italy, 411 - 416. Retrieved December 31, 2007, from http://www.rotuaari.net/downloads/publication-2.pdf • Aittola M, Parhi P, Vieruaho M & Ojala T (2004) Comparison of mobile and fixed use of SmartLibrary Proc. 6th International Conference on Human Computer Interaction with Mobile Devices and Services, Glasgow, Scotland, 383 - 387. Retrieved December 31, 2007, from http://www.rotuaari.net/downloads/publication-28.pdf • University of Oulu research :http://www.rotuaari.net/ • iQuizMaker: http://www.iquizmaker.com/ • Google SketchUp: http://www.sketchup.com/

  27. Additional Image Credits • Slide 6: <http://www.computermuseum.li/Testpage/IBM-360-1964.htm>, <http://www.glassguide.com.au/images/PocketPC.jpg> • Slide 7: <http://www.flickr.com/photos/acksaw/2357898455/> • Slide 9: istock images, <http://www.flickr.com/photos/55163494@N00/284672275/>, <www.apple.com> • Slide 10: <http://www.flickr.com/photos/10334439@N07/2275468362/>, <http://www.flickr.com/photos/boobiebum/289484302/> • Slide 11: <http://www.flickr.com/photos/mireille/741239082/>, <http://www.flickr.com/photos/punkrockpixie89/375895570/> • Slide 12: < http://www.flickr.com/photos/kcolwell/139110661/>, <http://www.flickr.com/photos/gracie_neverland/331742383/> • Slide 13: <http://blogs.pcworld.com/staffblog/archives/1122233401_eef7e0d72f_o.jpg>, <http://www.onlinesavingsblog.com/wp-content/uploads/2007/08/verizonmobilebanking1.jpg>, <http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2007/09/04/cngoogle104.xml> • Slide 14: <http://www.flickr.com/photos/pieterouwerkerk/706401207/> • Slide 15:< http://www.irishhealth.com/content/image/13289/textingjpeg.jpg>, <http://www.slashphone.com/89/6737.html> • Slide 17: <http://www.upsidewireless.com/how_virtual_sms_works.htm> • Slide 19: <http://www.flickr.com/photos/joeydigits/2327194394/> • Slide 20<http://www.flickr.com/photos/fizzybish/2341908369/>

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