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Mobile Services for Libraries. Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author, LibrarianInBlack.net. why mobile?. 80% of Americans adults own a cell phone By 2015 U.S. ownership of smart phones will be 162 million - 2/3 of all mobile handsets 43% own MP3 players
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Mobile Services for Libraries • Sarah Houghton-Jan • Digital Futures Manager, San Jose Public Library • Author, LibrarianInBlack.net
why mobile? • 80% of Americans adults own a cell phone • By 2015 U.S. ownership of smart phones will be 162 million - 2/3 of all mobile handsets • 43% own MP3 players • 5 million iPads sold (+ watch Android tablets)
Jolie O’Dell, Mashable, on the Morgan Stanley study: http://mashable.com/2010/04/13/mobile-web-stats/
#1: your website • mobile-friendly? • W3C’s mobileOK Checker • mobile version of homepage (or site) • mobile services webpage
is your website mobile-friendly?find out at W3C’s mobileOK Checker
“Mobile Friendly Library Websites” by Fleur Helsingor @ UC Berkeley (http://www.lib.berkeley.edu/digicoll/libraryweb/mobile-websites.pdf)
#2: your catalog • test catalog’s mobile friendliness • PASS - SOPAC, Evergreen, Koha • FAIL - Innovative, Voyager, SirsiDynix • see a pattern?
#3: databases • mobile apps and/or mobile-friendly pages • EBSCO (page) • Gale (app) • others • check with all vendors • watch for feature & functionality loss
#4: ebooks • eAudioBook formats: MP3s/DRM-laden formats of death • eBook formats: PDF, Mobi • Overdrive eBook app • who missed the boat? • check with all vendors
#5: reference • text messaging - AIM & Google Voice hacks, LibraryH3lp • Twitter - “send a question to @SanJoseLibrary”
IM - free IM clients (Meebo, Trillian) + individual accounts (AIM, GoogleTalk)web chat - nope
#6: social media • Facebook • many mobile FB apps • post updates, photos, video, & events • pages vs. groups
Twitter • many more Twitter apps • post frequent updates
#7: location-based services • Foursquare, Gowalla, Facebook Places • - entries, tips, trips, contests • augmented reality - Layar, Wikitude • - campus or library tours, local history tours
#8: apps • Boopsie - customized mobile library application (San Jose Public Library) • custom iPhone or Android app (D.C. Public Library)
#9: in-library mobile services • walk-in mobile message center (dok) • library mobile charging stations • library mobile media download stations
#10: marketing mobile • market mobile with mobile • start an opt-in list for library texts • group texting app “textPlus” • buy ads in relevant apps (local, library-like) • contests for signing up, mayorships, etc.
…inc. marketing staff • ensure mobile access to work systems • train staff on mobile access to library stuff • encourage staff use of mobile to do work • buy mobile devices for staff to use/train on
7 apps every librarian should know • WorldCat • Kindle/Nook • Google Translate • Foursquare • Evernote • IMDB • Yelp
future challenges • devices • platforms • formats • digital rights management • standards
questions & discussion • Sarah Houghton-Jan • web: LibrarianInBlack.net • Twitter: @TheLiB • Facebook: Facebook.com/LibrarianInBlack • email: LibrarianInBlack@gmail.com