High & low context cultures

1. High & low context cultures 05732 陈 璐 李甜甜 05731刘子英 钱方方 朱 艳 缪 洁

2. (The American manager praises one Japanese employee in front of his group.) American: Mr. Sugimoto, I have notice that you are doing an excellent job on the assembly line. I hope that the other workers notice how it should be done. Japanese:(He is uneasy.) Praise is not necessary. I can only doing my job. (He hopes that the other Japanese workers do not hear.) American: You are the best, most excellent and dedicated worker we have ever had at the Jones Corporation. Japanese:(He blushes and nods his head several times, and keeps working.) American: Well, are you gonging to say “thank you”, Mr. Sugimoto, or just remain silent? Japanese: Excuse me, Mr. Jones. May I leave for five minutes? American: Sure. (He is annoyed and watches Sugimono exit.) I can’t believe how rude some Japanese workers are. They seem to be disturbed by praise and do not answer you… just remain silent.

3. In high-context cultures most of the information is in the physical context or is internalized in the people who are part of the interaction. Very little information is actually coded in the verbal message. In low-context cultures most of the information is contained in the verbal message, and very little is embedded in the context or within the participants.

4. verbal messages are extremely important in low-context cultures. • low-context people who rely primarily on verbal messages for information are perceived as less attractive and less credible by people in high-context cultures. • people in high-context cultures are more adept at reading nonverbal behavior and the environment. • people in high-context cultures have an expectation that others are also able to understand the unarticulated communication; hence, they do not speak as much as people from low-context cultures.

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