1 / 8

Presented by Danielle Hyunsook Lee

An Integrative Model on Web User Experience Mahlke, S. (2005) IADIS International Conference on WWW/Internet 2005. Presented by Danielle Hyunsook Lee. Technology Acceptance Model.

ally
Download Presentation

Presented by Danielle Hyunsook Lee

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. An Integrative Model on Web User ExperienceMahlke, S. (2005)IADIS International Conference on WWW/Internet 2005 Presented by Danielle Hyunsook Lee

  2. Technology Acceptance Model • Behavioral intentions to use are determined by user’s perception toward using the system and behavioral intentions to use lead to actual system use. • Generalized model for various information systems. • Based on the Theory of Reasoned Action and suggested by Davis (1986). 23:3 Perceived Usefulness 38:7 16:1 Behavioral Intension Actual Usage 43:7 18:12 Perceived Ease of Use 17:6 Sun, H. & Zhang, P. (2006) The role of moderating factors in user technology acceptance, International journal of Human-Computer Interaction, 64, pp.53 ~ 78

  3. User Experience Model Perceived Ease of Use • Perceived ease of use and perceived usefulness are defined in Davis’s Technology Acceptance Model (1989). • Hedonic quality is defined in Hassenzahl (2001). • Visual attractiveness is from v. d. Heijden’s (2003). Perceived Usefulness System Quality Behavioral Intension Actual Usage Perceived Hedonic Quality Perceived visual attractivenes

  4. Introduction • Research Purpose • To describe the user experience of a single interactive system • Helpful to identify why a particular system may not yield to a suggested user experience • Pursue appropriate corrective steps in design

  5. Partial questions to be asked out of 24 items

  6. Research Design • 210 Particants • 10 websites from two domains, online bookshops and travel agency. • After using the randomly chosen site for 10 minutes, participants were asked to answer research questions in questionnaire. • Analysis method: Cronbach alpha, Factor Analysis and Regression Analysis

  7. Research Result • All measurement scales showed high reliability with Cronbach alpha coefficients higher than 0.88. • In factor analysis, PU, PEOU, HQ and VA explain approx. 79% of the total variance. • Regression Analysis

  8. Conclusion & Discussion • Four experience aspects consistently and mostly independently. • Perceived usefulness has a main influence on the intention. • Research limitation • No controlled variation of systems • Other consequences like emotional outcomes, judgments, etc. were not studied.

More Related