Social Networking and Cases

1. Social Networking and Cases ASM-CUE SCN Pre-conference workshop May 2013

2. Science Case Network and social media • Search for “Case Study Network” JOIN our group!! • http://www.facebook.com/#!/groups/casestudynetwork/ • Like our page • @SciCaseNetwork, #SciCases • @AditiPai1

3. AditiPai Facebooker-350 ish friends (only) On FB since 2009 On Twitter since 2010

4. Why bother? This will start with a discussion on a case for switching medium How pray do we this? This filling dish is full of sound advice on adapting FB for case study teaching What did you do? A brief tour of case studies I’ve taught with FB. So what’s the benefit? A brief look at assessment data

5. * No extra charge ** BUT you MUST join our webpage, FB group, and follow our tweets.. Why bother? This will start with a discussion on a case for switching medium* Ask for a video if desired How pray do we this? This filling dish is full of sound advice on adapting FB for case study teaching* Ask for a manuscript in press if desired What did you do? A brief tour of case studies I’ve taught with FB. * Ask for a video if desired So what’s the benefit? A brief look at assessment data* Ask too see extra data if desired

6. What’s your fancy?

7. Why bother? This will start with a discussion on a case for switching medium How pray do we this? This filling dish is full of sound advice on adapting FB for case study teaching What did you do? A brief tour of case studies I’ve taught with FB. So what’s the benefit? A brief look at assessment data

8. Why . . . ? BECAUSE . . . Large classes Hard to hear every voice Short meeting time No or low engagement

9. Key Point Engaging students will mean using their tools

11. Why bother? This will start with a discussion on a case for switching medium How pray do we this? This filling dish is full of sound advice on adapting FB for case study teaching What did you do? A brief tour of case studies I’ve taught with FB. So what’s the benefit? A brief look at assessment data

12. Things to consider Who is your audience? What is your interaction style? What will you post/share? When will you find the time? Where will you have the accounts? Why are you doing this? How will you keep up with it?

13. What tools are available. . .

14. What tool are you using now? • Facebook • Twitter • Google+ • None • Other

15. What we did…

16. Acknowledgements Post docs: Jen Kovacs Megan Cole Kyndra Stovall Colleagues: Gene Mcginnis Mark Lee

17. Why use Facebook Engaging students will mean using their tools • Clear leader in social media • 17% of all internet time on FB • Many LMS like features

18. Created a closed Facebook group that all students were required to join. • A small percent of student grade for the class was based on their participation on Facebook but unrelated to case studies. • Students were asked to post a news item describing a scientific discovery and initiate a discussion at least once in the course of a semester

19. Let's be ‘friends’: using social networking to enhance learning

21. Why use Facebok? Also--because there are tools that enable discussion • “Posts” and ensuing discussions • Allows “asynchronous” discussions (time stamp) • Allows students’ interests to be detected (“views” and “likes”) • Allows community building • pictures make everyone familiar • Instructors appear approachable • Peer-to-peer interactions • Allows students’ responses • Reactions to class(comments, follow up questions, follow up articles)

22. Case study teaching is fun with Facbeook • Survey (question) tool: • Assess student interest • Encourage student preparation • Kick-start discussion • Assess student ‘starting point’ • Photos • Priming • Videos • Links • To readings, additional readings, discussions

23. Why bother? This will start with a discussion on a case for switching medium How pray do we this? This filling dish is full of sound advice on adapting FB for case study teaching What did you do? A brief tour of case studies I’ve taught with FB. So what’s the benefit? A brief look at assessment data

24. Cases taught • Fall: • Vaccines • Lovesickness • ESP • The case of the stubborn pre-med: Women in Running • Spring • The case of a unique perspective: McClintock effect • The case of Madame Curie Complex

25. The case of lovesickness

26. Lovesick? • Case plan • Readings in class: human and voles • KWL in class

27. Extra extra: Care to see case play out on FB page??? If so say so!!!!

28. A case for unique perspective: McClintock effect

29. McClintock Effect • Menstrual synchrony • Case plan: • Survey on FB • Video in class • Paper discussion

30. Care to see video or case play out on FB page??? If so say so!!!!

31. A case for women in sciences: The madame Curie complex

32. Madame curie complex • Case plan • Images of Curie: from Google logo and as my profile pic (Priming) • Readings on FB on women in sciences • Survey about experiences as young scientists on FB • Video in class

33. Extra extra: Care to see video or case play out on FB page??? If so say so!!!!

34. Why bother? This will start with a discussion on a case for switching medium How pray do we this? This filling dish is full of sound advice on adapting FB for case study teaching What did you do? A brief tour of case studies I’ve taught with FB. So what’s the benefit? A brief look at assessment data

35. Faculty and student posts on Case studies. Blue boxes are where cases were taught.

36. Love Sickness Seminar occurred on September 8, 2011; first post on September 14, 2011 by instructor “Based on a discussion from last semester I thought this was interesting. An Anthropologist takes a scientific approach to love http://www.ted.com/talks/helen_fisher_tells_us_why_we_love_cheat.html” - February 6, 2012 Comment to CNN.com article posted by another student, Is empathy in our genes? http://www.cnn.com/2011/11/15/health/empathy-genes/index.html?hpt=he_t4 : “Very interesting article. This article reminded me of the one we looked at while discussing the Love Sick topic in seminar and the animal suggesting a monogamy gene” - November 18, 2011

37. “We talked about the power the mind has pertaining to love and what not but how does the mind work pertaining to anger...here is the article that is being used to write this paper” Depressed brains may hate differently http://www.cnn.com/2011/10/04/health/depressed-brains-hate-differently/index.html?iref=allsearch October 17, 2011 “Found these online quizzes that you can take to determine whether you are "love sick" or not. For entertainment purposes only as if this is probably not based on scientific observations.” – September 20, 2011QUIZ 1http://quizilla.teennick.com/quizzes/1457464/noactionQUIZ 2http://quizfarm.com/quizzes/quiz/XElizabethAnnX/are-you-love-sick-or-heart-broken--for-girls-mainlyy-/ Are You Lovesick? (for girls) - Quiz | Get More Quizzes at Quizilla quizilla.teennick.com Check out the Are You Lovesick? (for girls) quiz and make some fun quizzes of your own. Top of Form

38. McClintock/menstruation Original Post: March 14 “I finally decided that I want to write about the claim that sisterhood and female bonding is a biological predisposition. I wonder if this is related to menstrual synchrony . . .” http://www.nytimes.com/2012/04/24/science/how-hbos-girls-mirrors-the-spirit-of-sisterhood-in-nature.html?src=me&ref=scienceApril 28, 2012 Student posted article: Do Women Who Live Together Menstruate Together? http://www.scientificamerican.com/article.cfm?id=do-women-who-live-together-menstruate-together March 21, 2012 Student responses to instructor post “lol here's the link http://www.thirdage.com/womens-health/true-or-false-women-who-live-together-tend-to-have-synchronized-menstrual-periods. It's pretty interesting.” Do Women Who Live Together Have Synchronized Menstrual Periods? | ThirdAge www.thirdage.com March 14, 2012 “Okay this is interesting. This study was done of an isrealiwomens' basketball league and no correlation was found between the menstrual cycle synchrony and the team mates social interactions. http://www.ncbi.nlm.nih.gov/pubmed/8584602. It doesn't show the evidence though” Examination of menstrual synchrony ... [Psychoneuroendocrinology. 1995] - PubMed - NCBI www.ncbi.nlm.nih.gov March 14, 2012 at 11:44pm

40. In a nut shell: FB works because • Students are there already • Allows students: • Participation on their turf • Participation on their terms • When • What length of posts • What nature of posts • Sophistication • Nature of participation (witness, applaud, query, answer, discuss, lead)

41. Challenges • Faculty knowledge of social media tools • Lack of structure for education purposes (non-linear format, no ability to post pdfs, saving back ups) • Student resistance • “Maintenance” • Lack of control

42. Extra stuff on assesment and twitter

46. Twitter Tool for getting the word out/getting info in real time Extension of the classroom conversation Sharing of valuable sources of other key information or people through “following”

47. No promise of full compliance