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Blogging in America

Blogging in America. How blogs are shaping businesses and mass media in the US. Agenda. Introduction Quick background about blogs Impact on American Mass Media Impact on American Businesses Privacy and societal changes Q&A. About Mark.

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Blogging in America

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  1. Blogging in America • How blogs are shaping businesses and mass media in the US

  2. Agenda • Introduction • Quick background about blogs • Impact on American Mass Media • Impact on American Businesses • Privacy and societal changes • Q&A

  3. About Mark • University of Michigan, class of 2003, B.S. Computer Engineering • IBM • Microsoft • Google • Plaxo

  4. 5 minute intro to blogs

  5. 5 minute intro to blogs

  6. 5 minute intro to blogs

  7. 5 minute intro to blogs

  8. 5 minute intro to blogs

  9. Components of a blog • Easy to publish web page • Comments/Trackbacks • RSS feeds • RSS aggregators • RSS search engines

  10. Blog software/platform • Wordpress 2.0

  11. Comments/trackbacks • plaxoed!

  12. RSS Feeds • not that interesting to humans

  13. Aggregators • the lazy way to get news

  14. Blog search • who’s talking about me?

  15. Why now? • Wide spread Internet access • Storage costs going down • Bandwidth costs going down • Makes business sense with Advertising • Power is limiting factor now, but not for long...

  16. Some stats... • 200+ Million blogs worldwide • 105 Million MySpace accounts • 40% of American Internet users read blogs • Blogosphere doubling every 6 months

  17. Blogging impact on American Media • Media is now democratized. Individuals are just as powerful as the MSM • New news hierarchy: MSM cues off of bloggers • Every major news area: technology, politics, music

  18. Effect on MSM • Almost all American newspapers have moved online • Small newspapers facing trouble • WSJ and NYT doing well, they made good shifts to online • Magazines are facing really tough times

  19. Case Study: Politics • HuffingtonPost.com, 750 Thousand unique visitors a month • Drudge Report, 1.8 Million unique visitors a month • InstaPundit, 3.8 Million pageviews a month • DailyKos, 4 Million unique visitors a week • George W. Bush and John Kerry used blogs in 2004 • Blogs have gone mainstream

  20. What’s going on? • Blogging is growing at a breathtaking rate • General population in the US is starting to incorporate blogs as a main news source • Some traditional media outlets are facing extinction

  21. who is mark jen • the 99zeros story

  22. who is mark jen • the 99zeros story

  23. who is mark jen • the 99zeros story

  24. What happened? • I made assumptions about the culture at Google • Google didn’t have a policy about blogging for employees • Google made a business decision to terminate me • Turned into a PR disaster for Google • Legal action?

  25. Free speech vs. Corporate strategy • US constitution provides for free speech • Only applies to government censoring • Ideology vs. Capitalism

  26. Blogging and companies • Company perception is affected by blogs • Corporate secrets can be inadvertently leaked • Companies can get direct customer feedback • Anyone can start a grass roots campaign for something...

  27. Privacy and Societal Changes • Privacy has always been a big thing in America • Blogs disrupt the traditional private mindset • New generations coming online are used to their lives being public • Blogs, photos, social networks - all recorded publicly

  28. My opinion on Search Engines • I think Yahoo is the best

  29. I got fired from Google • everyone knows this anyways

  30. I went to Singapore • just last week!

  31. I got baptized last year • I’m Christian

  32. Effects today • Easy way to allow people to keep in touch • People getting fired for blogging • Interviewers always Google your name first • Facilitating community around special interests

  33. Questions? • I might have answers...

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