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Go Gaelic 2010 Commercial Contest Branch Manager Discussion

Confidential Discussion. Go Gaelic 2010 Commercial Contest Branch Manager Discussion. Overview. Dates: July 5, 2010 – February 26, 2011 8 months Goals: Build on the success of Commercial QUAD Create excitement around commercial production Focus: Top agencies (approx. 300).

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Go Gaelic 2010 Commercial Contest Branch Manager Discussion

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  1. Confidential Discussion Go Gaelic 2010 Commercial Contest Branch Manager Discussion

  2. Overview • Dates: • July 5, 2010 – February 26, 2011 • 8 months • Goals: • Build on the success of Commercial QUAD • Create excitement around commercial production • Focus: • Top agencies (approx. 300)

  3. Contest Cost is approximately $400,000 Premium Increase Goal is $6 - $8 million QUAD produced a $2.8 million (4.6%) incremental premium increase during four months Financials

  4. Contest Structure Similar to QUAD * Division 1 spots are open to any agency that places in the top 15. ** This is an estimate based on QUAD winners; actual results may vary.

  5. Trip to Ireland - June 2011 2 Nights in Dublin 3 Nights at a Country Manor The Gaelic Experience

  6. Agencies that increase Contest Premium by $200,000 will earn a $2,000 travel voucher package An agency's baseline is their production during the prior year’s contest period Details: Minimum total contest premium of at least $300,000 Only open to agencies that don’t win division travel packages Green Status

  7. Marketing Plan • Focused on top agencies • Green Jacket Club • Tracking Calendar • Customized E-mails • Promote the “Once in a Lifetime” group trip

  8. Field Rewards/Checklist • DSMs and State Commercial Sales Managers that engage their agencies will earn cash: • DSMs earn $500 for every winner • State Commercial Sales Managers earn $250 for every winner DSM Checklist:

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